东莞 [切换城市] 东莞招聘东莞市场/营销招聘东莞产品/品牌经理招聘

内容营销经理(Tmall)

开润股份

  • 公司规模:1000-5000人
  • 公司性质:上市公司
  • 公司行业:服装/纺织/皮革

职位信息

  • 发布日期:2021-01-04
  • 工作地点:上海-松江区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2-2.5万/月
  • 职位类别:产品/品牌经理

职位描述

Responsibilities:

  1. Develop a content marketing strategy that drives brand awareness, leads generation, customer engagement, sales and customer retention.
  2. Collaborate across functions to deliver an effective content marketing strategy and content calendar to serve the business objectives. 
  3. Develop content strategy to build customer engagement and drive key account-focused metrics.
  4. Lead content creation, review, and publishing of marketing conference/trade show materials, solution decks, social posts, landing pages, videos, webinars, etc.
  5. Own social media channels and content calendars from ideation through publication.
  6. Hands-on experience growing brand awareness, community and engagement through social media.
  7. Data-driven and analytical thinker, constantly mining for insights to drive the business growth and improve digital & social campaign performance thru content marketing.
  8. Good knowledge of tools like SFDC, SCRM and Google Analytics with the ability to identify, develop and track KPIs to drive informed decision making and refining social media and content strategies


Qualifications:

  1. BA/BS degree is required
  2. 4+ years of related content marketing & social media marketing experience
  3. Superb writing skills with a data-driven and highly analytical view
  4. Proven experience on various social media platforms.
  5. Demonstrated creativity and creative management, including experience in leading creative work.
  6. Digitally savvy, active on social media and highly curious about new digital trends.
  7. Ability to think both strategically and tactically.
  8. Enthusiastic, positive energy and able to work well under pressure.
  9. Good time-management skills with the ability to meet deadlines consistently.
  10. Ability to multi-task and keep up in a fast-paced environment.

职能类别:产品/品牌经理

公司介绍

开润股份是一家始终关注用户出行方式和用户体验的公司。公司拥有一批来自IT、互联网、外企500强的跨界行业精英。不甘平庸,挑战传统,把“让出行更美好”作为公司的使命,立志成为受尊敬的世界级出行消费品公司。成立之初,公司着力于提高商旅人士出行的体验,凭借强大的研发和自主设计能力,全球化的销售运营能力,强大的精益生产制造能力,通过与HP、华硕、DELL、迪卡侬,新秀丽等大客户的合作,为大量用户提供了各种旅行用的箱包产品。

2016年12月21日,开润股份成功在A股上市。公司利用上市平台,在行业内做深做透,致力构建更深厚的竞争壁垒。坚持“科技美学”,致力于将高科技融入传统产品,利用高科技的原材料、高科技的制造工艺、高科技的智能穿戴及生物健康技术,着力解决用户痛点,为用户提供一体化的出行解决方案,如智能自平衡跟随旅行箱、结合智能穿戴技术的扩展智能跑鞋 、各类功能性服装,具有定位及蓝牙解锁功能的行李箱等。商业模式也开始进行延伸,不断尝试和探索更多的可能。

联系方式

  • 公司地址:地址:span金张公路288号
  • 电话:18621317949