东莞招聘

• Job Summary

 

Responsible for developing and executing e-commerce strategies, plans and activities partnering with key partners and platforms in China, to achieve set business objectives, build brand awareness in online platforms and touch points in China for assigned MGI brands. Work closely with e-retail partners and external TP venders/ distributors to develop online marketing & merchandising plans to drive sales while maintaining the individual brands aesthetics and offering customers a truly luxury online shopping experience.

 

This position will report into eCommerce Director and will communicate and collaborate closely with HQ teams/ cross departments/ functions to achieve business goals.

 

Main Job Duties and Responsibilities

 

The successful individual will leverage their proficiency in eCom commercial and digital to...

 

• Work with China eCommerce Director & global Digital & Marketing team to create and implement the eCom commercial and digital strategies, with the objectives to build brand relevance and gain market share

   

• Deliver annual, quarterly and monthly eCom business objectives by brand, including but not limited to Gross Merchandising Value (GMV), Net Sales, Unique Visitors, Conversion Rate, # of brand followers in eCom platforms with regular and timely forecast and communication to internal key stakeholders

 

eCom Commercial Calendar Development and Management

• Liaise with Merchandising, Marketing and HQ team to develop commercial calendars based on eCommerce and overall brand calendars for implementation and increase visibility in eCom platforms

• Plan for digital & eCommerce campaigns and activities on annual/month/week basis

• Develop strong eCom merchandising plans to meet the needs for key online windows

Consumer Experience & Engagement Management

• Build and own the strategy for the consumer journey across all digital touchpoints focusing on customer acquisition, engagement and retention.

• Work with HQ and local marketing teams to identify creative needs for digital plan, manage and execute briefs to enrich the digital consumer journey.

• Be the dedicated contact person for local marketing teams to provide guidance and share best practice across local digital plans.

Customer & Vendor Management

• Build strong partnership with key contacts of eCom platforms with regular communication and meetings

• Understand clearly the platform requirement on key projects and business windows to maximize business opportunity

• Lead and partner with TP teams to ensure good planning and execution of eCom operation

Budget & Cost Control

• Manage eCom marketing and promotion budget

• Up-to-date tracking the expense and accruals with supporting document

• Source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price.

• Perform regular planning analysis, review and improve return on advertising spend (ROAS)

• Vendors payment arrangement

• Be aware of competitive marketplace and of consumer trends

• Build network and relationship and act as a partner with HQ & regional teams

Job Specifications

• Bachelor's Degree or above is required.
• Minimum 5 years' experience in working in similar level of eCom or e-marketing roles in e-commerce environment
• Strong in managing relationship with key online platforms and develop customized plans to ensure continuous growth
• Experience in managing TP and strong skill sets in online store operations

• Capability of on-line marketing and digital is desirable

• Rich project management experience

• Deep insights on current marketing trends, including personalization, targeting and data-driven planning

• Fluent in both English and Mandarin 
  

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