活动运营助理经理/主管
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2020-11-26
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.5-2.5万/月
- 职位类别:市场企划经理/主管 市场通路经理/主管
职位描述
主要职责:
1. 作为用家渠道活动的直接负责人,有效驱动活动的进步,持续优化投资方案
? 和市场部密切配合,通过对品类、渠道及厨师行为习惯等深刻的洞察,制定活动全年计划和内容及相关的要求准则,确保活动直接和间接的帮助到各区域全年目标的达成
? 将活动全年计划拆解到季度与月度计划,与区域销售运营团队有效沟通,确保活动计划的有效完成
? 通过对过往活动计划和数据的回顾,持续优化投资方案,提高对生意的贡献
2. 活动的跟踪,评估与回顾,跨部门有效沟通
? 跟踪活动的年度季度月度的计划和费用,确保区域按照年度标准执行
? 协同区域跟踪展示会的KPI/ROI进度情况,并定期提供回顾报告
? 定期全面回顾活动数据,发现机会点,计划优化空间并对下一步活动计划做出及时有效的调整
? 定期的市场拜访,发现机会点,结合现有数据的分析,不断提出改进的机会和计划,尝试新的活动方式和方法,从来整体提高对生意的帮助
3) 项目管理技能
? 掌握项目管理基本技能,协助带领项目团队完成目标
? 拥有跨多部门协调能力,以及较强的影响力技巧,推动项目进步
职位要求:
1. 大学本科以上学历
2. 3年以上快消品销售经验;有全国通路市场管理经验者优先
3. 较强的生意和数据敏感度;热爱分析;有较强的生意运作能力和数据分析能力;有一定大数据经验者优先
4. 有丰富的促销活动管理经验;同时对传统分销通路清楚了解;有餐饮或B2C生意经验者优先
5. 具备良好的计划能力、良好的沟通技巧和影响力
6. 学习能力强;对自己职业有清晰规划
7. 以始终发展的眼光和强大的责任心看待具有挑战的工作压力
8. 熟练操作Office软件
公司介绍
联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天,在全世界,人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖,我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商,也是全球***的洗涤、洁肤和护发产品生产商之一。在中国,我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时,我们努力保持与当地社会的交流,关心当地社会的发展,重视当地人才的培养。我们热忱期待您的加入!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京