Consumer Decision Journey Mgr - Big Data & Digital
舒适刀片(广州)有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2021-01-12
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:2-4万/月
- 职位类别:互联网营销师 市场企划经理/主管
职位描述
We are looking for an experienced Consumer Decision Journey Manager to join Edgewell Personal Care – a global FMCG business with a portfolio of over 25 brands (Schick, Banana Boat, Bulldog… just to name a few!).
Let's Talk About You
You want to own your career and you're ready to write the next chapter of your career story: a challenging and rewarding role as a Consumer Decision Journey Manager for Edgewell's China market. We desire to hire a digital-savvy professional with not only sophisticated experience in China digital ecosystem operation but also a deep understanding in consumer decision journey big data insights to connect with brand building and growth. You are also expected to drive consumer engagement, product trial and conversion through integrated digital ecosystem and big data-enabled activations.
Let's Get Down To Business
You will drive and continuously optimize digital integration across consumer decision journey including but not limited to digital media, social, search, and EC with big data analytical insights to deliver business objectives, and will facilitate big data-enabled innovation process with brand and CI team.
Key responsibilities include:
- Analyze market trend and opportunity in relevant and cross segments
- Build digital and big data strategy into the campaign planning process, to match target consumer behaviour and integrate social, content & media support with EC activations and conversion through big data analytical across the ecosystem
- Continuously improve consumer affinity and healthy consumer database from AIPL acceleration
- Leverage big data to evaluate and continuously optimize content, social, and EC activations, and inform future strategy
- Build and accelerate the digital capability of the system to deliver constant monitoring and reporting system for emerging business opportunities and challenges, including evaluating emerging data or technology tools
Show Us What You've Got
Ideally you should hold a Bachelor's degree and have worked in a similar capacity with multi-national companies. Professional experience is important, but it's paramount you share our values and belief in 'challenge to win'.
In addition, it would be great if you have the following skills and experience:
- Solid digital and data experience with 5-10 years and a track record of achievements, among which 3+ years in leading project management roles
- Deep understanding and hands-on experience in China digital ecosystem including but limited to social, content platforms, digital media, EC media, content and data tools
- Experience in brand building and consumer engagement activations
- An open mind to drive thought leadership in digital ecosystem through innovation and partnership
- A strong team player with cross-functional team to drive synergy
- Familiar with EC digital ecosystem, data tools, and way of working with platforms
- Fluent English in writing and reading
This is a permanent position based in Shanghai and we are offering a competitive salary.
Now Take The Next Step
If you're looking forward to progressing your career with us, then we're looking forward to hearing from you. Please apply with an up to date CV in English along with your salary expectations.
We look forward to having you in our team!!
公司介绍
“Edgewell”立志成为个人护理产品世界的创新挑战者。由自50多个国家的创新者和实干家组成的国际团队;拥有超过25个品牌的个人护理产品公司;我们始终处于创新的前沿,我们创造的一切都是倾心设计和用心制造的产品,为了让家庭更依赖让个人更信赖为人类健康增添福祉。Edgewell 拥有500+ 发明专利权,在日本/台湾市场份额表现出色。其中,除毛刀产品持续在中国市场份额表现出色,特别是Intuition(舒芙)系列产品深受中国消费者喜爱,成为中国消费者增强自信增添美丽不可或缺的美容必备工具。
香蕉船(Banana Boat)是中国消费者熟知的防晒产品品牌,也是全美热销防晒品牌,在美国,澳大利亚,墨西哥等国家市场份额表现出色。在中国市场高效快速发展的当下,Edgewell旗下 “香蕉船” 防晒系列产品正式进入中国市场。
Edgewell旗下众多品类包括:
? 剃须品类:Schick(舒适),Intuition(舒芙),Wilkinson Sword,Personna
? 美容护肤品类:Bulldog,Jack Black,CREMO
? 防晒品类:Banana Boat(香蕉船),Hawaiian Tropic
? 个人护理品类:Playtex,Carefree,o.b.
我们不断优化并持续在中国市场投资,创造具有竞争力的薪资福利和多层次培训体系,弹性工作时间,重视员工健康生活。如果你有创新思维,乐意面对挑战,尝试寻找人生新起点,请加入我们,共同成就属于彼此的光辉未来。
联系方式
- Email:internationaltalent@edgewell.com
- 公司地址:地址:span长宁路88号长宁八八中心1301-1303室