东莞招聘

• Harrow School in the UK is one of the most prestigious schools in the world with its Head Office in Asia hiring high-calibre marketing professionals to work in its network of schools in China.
• AISL is a leading provider of world-class K-12 education in Asia with over 20 years of experience in operating some of the most prestigious international schools in Asia.
• Our network of schools is expanding with rare job opportunities that will provide the position experience to work with high level educators as well as top notch brands in the region.
• With numerous network-wise initiatives, the position will be able to work with a vast array of people across the globe, from China-nation-wide initiatives to global projects.

Requirements

Purpose of Job

- Lead marketing and PR communications strategy to ensure forefront positioning of the school in the marketing and to reach student targets

- Build partnerships with relevant entities to expand target audience scope and enhance reach

- Comprehensive understanding of market trend, customer insights and government initiatives on education; apply insights to strategy with swift response to changes

- Brand guardian for the school with in-depth knowledge of the brand and its application; being able to apply brand elements appropriately and accurately, ensuring high standard marketing output that best represent our brand

- Report to School Heads and lead internal team for excellent execution and implementation of marketing initiatives.

- Collect feedback from targeted customers and consistently improve strategy to match different customers’ needs.

Duties and Responsibilities

1. Marketing and Branding Strategy

· Establish positioning, identify target audiences, and develop marketing strategy and plans to raise brand awareness and reach student targets;

· Lead all marketing initiatives including events, online / offline marketing, advertising, PR and partnership development with third-party, aiming to maximise reach to targeted audience; create annual communications plan with clear timeline for online / offline exposures to ensure strategic external communications;

· Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategy and implementation;

· Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaigns development and go-to-market strategies, complete with formal proposals and recommendations on tactics;

· Brand guardian for the school being comprehensive in understanding brand identity and brand application, able to guide anyone in the school with the adequate and accurate application of our brand. Ensure all marketing initiatives are delivered with the highest standard that best represent a Harrow-branded school;

2. Media relations

· Develop influential long-term relationships with media for positive coverage of the school and the brand as a whole

· Handle and advise media requests and develop appropriate responses towards media enquiries; able to handle crisis appropriately (if any) with aligned messages as agreed with School Heads.

3. Annual planning and budget allocation

· Provide year-round planning on all marketing initiatives with careful use of budget that shows high ROI

· Improve plan periodically with approval from School Heads and advice from Head Office.

Requirements

1. University graduates in marketing or related disciplines with at least 12 years of solid marketing work experience which 4 years were at managerial level

2. Excellent communications skills both written and spoken in Chinese and English

3. Excellent interpersonal skills and with leadership attributes

4. Understand the latest marketing (online and offline) know-how, being savvy in online marketing, social media and web development

5. Able to work flexibly and face uncertainty in a mature manner; hardworking, being responsible and responsive

6. Experience working or studying abroad is desirable.

Marketing experience in a school setting / training centre is a bonus but not a must.

传承英国哈罗公学400多年的文化传统和教育理念，亚洲国际学校有限公司是亚洲地区哈罗国际学校、哈罗礼德学校及哈罗小狮幼儿发展的控股公司。集团公司深耕亚洲二十余载，率先于1998年在泰国曼谷设立了哈罗国际学校，并先后于2005年在北京、2012年在香港、2016年在上海设立了哈罗国际学校。2019学年在读学生4800余人，师生来自30多个国家和地区。

未来几年，集团将在中国陆续开设若干所哈罗国际学校、哈罗礼德双语学校及哈罗小狮幼儿发展中心。我们诚挚欢迎有教育情怀、有梦想的精英人士加入哈罗，与哈罗一起成长并致力于为世界培养领导力量！