东莞招聘

How would you demonstrate your profession?

1.  Develop the marketing strategy and initiatives to improve the branding awareness for the whole China company.

• Conduct annual marketing plan and brand promotion plan in line with the company business development strategy.
• Responsible for on-line and off-line brand promotion campaign and activities, then strength the brand reputation,

2. Visual identification & corporate branding design and promotion

• Lead the China head office marketing team to standardize and drive corporate VI to China level;
• Help OPCO to develop local branding, enhance brand awareness through marketing campaigns and sales events.
• Manage company brochure, sales & marketing toolkit, company website, company social media official/public accounts and marketing trainings.

3.  Marketing communications and marketing campaigns organisation

• Provide market environment changes / policy changes to the management team, help the senior management to better understand the up-to-date market trend and lobby policy makers if necessary (Marketing intelligence)
• Analyse the market intelligence and customer data in current system to find out the logic relationship of different elements. Explore the digital marketing channels to attract customer and sales volumes.
• Lead the marketing team to support sales development, be responsible for sales data analysis, sales initiatives review, consumer & competitive research, identify areas to invest for better sales volumes, provide professional sales and marketing strategy and suggestions regarding market trend and customer behaviours change/ new findings to the regional VPs to better leverage marketing budget to invest for future business development/growth

4.  Corporate Event Management and Project Management

• Coordinate with related functions for corporate significant events, including but not limited to company sponsorship, safety campaigns, new product introduction marketing; control related sales and marketing expenses within budget (Marketing events)
• Develop new channels of branding, marketing and sales promotion, drive business growth and sales result oriented (Marketing channels)
• Lead or/and facilitate cross-functional projects as per assignment

How could you make yourself shining?

• Bachelor’s degree
• More than 8 years experiences on marketing field, both online and off-line, prefer in appliance or FMCG field.
• With experiences in sales functions, with industry background in FMCG, retail is preferred.
• Hands on experience of selling, customer relationship management is preferred
• Work down-to-earth attitude
• Fluent in mandarin, good command of spoken and written English
• Good influencing and persuading skills

These competencies will help you become more shining in the role,

• Inspire & Influence
• Provide purpose & direction
• Team network performance
• Translate strategy into plans
• Create new sustainable solutions
• Drive change
• Get close to the market & customer