东莞招聘

As the Consumer Intelligence & Activation Team is an integrated function with both centralized and dispersed resource. This role will work very closely with multiple departments, colleagues and stakeholders to help them to achieve their goals, Consumer Intelligence & Activation Team’s goals and shared common goals.
? This role will be responsible for the building out the teams, establishing and putting in place processes and setting and implementing the overall strategy and approach to our consumer journeys and how we both enable and optimize them, use data to enable consumer journeys and enable completely personalized and inspiring experiences, and as well as work closely with the team, internal departments and third-party partners to monitor and understand consumer experiences and bring together multiple sources to enable our consumer experience and build single unified views of our consumers.
? Data will flow in multiple directions to and from the platforms this role puts together and manage and cut across both our owned channels and third-party channels including things like mobile apps, online communities, retail stores, hospitals, e-commerce partners, email, text messages, digital advertising campaigns, digital payment processes, media partners and many, many more.
? This role will be consistently optimizing how data is used to deliver better and better consumer experiences, user journeys, revenue and profitability.
? Leads set-up of the team, specification of roles, departmental co-operation
? Ensure departmental KPI’s are set and achieved
? Ensures team performance standards
? Delivers ‘Formula for Success’

任职要求：
? An obsession with consumer behavior and user journeys
? Strong understanding of the role of data in personalized marketing and user journeys
? Good understanding of the complexity of data management and how data can be deployed at scale to enable personalized marketing and consumer experiences
? Strong understanding of the emerging omni-channel eco-system
? Passion for consumer experiences and how data enables them
? Deep interest in online platforms and how they enable consumer interactions
? A fascination with technology and how it can be integrated to enable marketing
? Strong understanding of how platforms like a DMP, CRM, CDP & DSP can work together and integrate with other technology platforms and partners to house and deploy data
? Understanding of media planning and buying and content delivery and relevant industry best practices, KPI’s and changing landscape
? Able to organize and differentiate high volumes of data and present and make available in creative and flexible ways
? Ability to learn new technologies and platforms independently
? Ability to spot key trends and new industry developments
? Inquisitive and investigative mindset with a desire to learn
? Positive attitude with an appreciation for and adherence to personal integrity
? Strong process creation and implementation skills
? Strong team management and business leader
? A pride and ownership in this role’s work, taking responsibility and prizing accurate work over expediency
? Comfort with information exchange and critical thinking, asking questions and seeking feedback and constructive criticism
? Flexibility to perform within a structured team, as well as individually, to meet project goals on tight deadlines
? Project management experience in highly cross functional work environments, with both technical and strategic stakeholders
? Strong mathematics, analytical and research skills and excellent communication skills
? Ability to identify and resolve problems
? Creative and solution based approach and able to identify and manifest opportunities
? Strong relationship building and partnership skills and approach

Education:
- Bachelor’s degree and above or equivalent preferably with major in marketing, communications or another related fields.
Experience:
- At least 10 years’ experience working with data, user journey enablement and consumer experiences;
- At least 10 years’ experience in a marketing related function or business.

关于美赞臣中国
美赞臣创立于1905年，自创立起始终坚持以科学为本进行产品研发和创新，为全球婴幼儿提供科学营养。
1993年，美赞臣正式进入中国，在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品，每天守护宝宝健康成长，受到广大中国消费者的欢迎和喜爱。
2011年，投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”，进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日，春华资本集团完成了对利洁时旗下大中华区（包括内地及港台地区）婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点，成为本土持有、本地化管理、服务本土、独立运营的业务集团，开启以产研一体的全球资源全方位服务中国消费者新篇章。