东莞招聘

1.Represent Digital and Analytic Hub in and business partner CCBT

2.Develop category/brand data strategies, including data acquisition, enrichment and application

3.Identify growth opportunities and business issues, and lead development of data

driven solutions, leveraging Unilever 1st Party Data as well as external ecosystem such as Alibaba/Tencent/Bytedance, by mobilizing multi-discipline digital hub teams including agency partners

4.Ensure data governance in CCBT

5.Cultivate Agile culture and practices among Digital & Analytic Hub

6.Embed global and China best practice and share best practices with global/China Digital Hub

7.Drive external orientation by scanning industry trend and identifying new opportunities to apply newest technologies and thinking.

8.Elevate data-driven marketing skills of CCBT team

Responsibilities:

1.Leverage big-data and tools to inspire innovation ideation, and test/optimize innovation mix

2.Employ data-tools to plan, implement and optimize innovation launch

Engagement & Conversion

3.Works with brands to define digital marketing campaign briefs

4.Lead D&A Hub and partners to design, implement, and evaluate Data-Driven Marketing campaigns

5.Works with brand and channel/shopper marketing teams to design, execute, optimize and evaluate Data-Driven Performance Campaigns, in eCommerce, Omni/O2O, and offline channels

2.3 years+ working experience

- Experience in FMCG (either client or agency side), data/analytic areas or 3 years in Marketing/shopper marketing

- Preferred: 1) exposures of different functions (Marketing/CD/Insight&Data/media); 2) Experiences in digital/data publisher/platforms (e.g. Alibaba/Tencent/Bytedance)

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