东莞 [切换城市] 东莞招聘东莞市场/营销招聘东莞市场分析/调研人员招聘

Assistant CMI Manager-Foods Retail

联合利华中国有限公司上海分公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-09-16
  • 工作地点:上海-长宁区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:1.5-2.5万/月
  • 职位类别:市场分析/调研人员

职位描述

1. Business Context and Job Summary

Based in Shanghai, China, this role sits within the China Foods CMI team reporting to China Foods CMI Senior Manager.

This role supports Foods Retail (FR) business in China and partners directly with the FR business team. This position is the dedicated CMI consultant for all things FR in China. It is a business facing role required to work with multiple stakeholders in Marketing, F&R CMI, Sales, Finance and research agencies to deliver inspiration, provocation, transformation and growth insights to the business.

2. Expected Work and Scope of Role

The role of the FR CMI associate manager is to ensure that we have the right insights, portfolio, and execution in place to achieve success of FR business.

This is a pivotal and core connecting role, partnering the FR team to guide decision making.

? Monitoring, analyses and course correction of innovation, execution, and communication projects

? Connect and Manages key business partners, e.g. multiple research agencies

? Represents the voice of the consumer in all decision making in the business

? Manages day-to-day operations

? Ensures that market/consumer/operator knowledge is shared, understood and acted upon within the team

? Business partner with FR leaders – Global and China VP, Directors and Brand Managers

? Deliver local consumer connection programmers that create growth insights for brands and categories.

Specifically, for Innovation projects which are initiatives in China as led by CCBT. The Associate Manager assigns research to the project based on Type ABC guidelines. She/he will brief research agencies accordingly with responsibility of driving decision into action.

All of the above will also involve business partnering and problem-solving skills.

3. Key Interfaces and Teams

The position is required to business partner with FR business team. This calls for high level of integration with the team as mentioned below.

KEY INTERFACES:

? China Foods / F&R VPs

? FR business leader

? FR Brand Managers

? F&R CMI

? Digital Hub

? Market Research Agencies, Advertising Agencies

? Category/Global CMI Team

? Consumer Technical Insight Manager

? R&D, Finance

4. Candidate Profile

The successful candidate will have experience in managing a variety of research challenges and methodologies, comfortable managing multiple brands, categories and stakeholders at the same time, strong business partnering skills and ability to think about the bigger picture. He/She will be inquisitive, challenge the status quo, think strategically and decipher multiple information sources into a succinct story and point of view. This candidate should have strong initiative, unlocking growth opportunities and driving it down into business actions. He or she will demonstrate a positive attitude can-do outlook, possess strong communication, persuasion and storytelling skills both written and verbal to work with different functions and regions.

? At least 5 years of experience in market research (agency partners or in-house experience)

? Good communication skills, fluent English for daily communication and good presentation skills

? Good project management skills

? Working knowledge in standard qualitative and quantitative methodologies

? Working knowledge of key measurement tools: Nielsen Retail data, Household Panel data, Millward Brown Tracking data

? Ability to guide and create research programmers and manage researches independently

? Skills on the level identified below

? Unilever experience is a plus

职能类别:市场分析/调研人员

公司介绍

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天,在全世界,人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖,我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商,也是全球***的洗涤、洁肤和护发产品生产商之一。在中国,我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时,我们努力保持与当地社会的交流,关心当地社会的发展,重视当地人才的培养。我们热忱期待您的加入!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!

联系方式

  • Email:scott.gu@unilever.com
  • 公司地址:地址:span北京