Internet Marketing Media Buying Manager, China
上海汇溪商务咨询有限公司
- 公司规模：少于50人
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-01-15
- 工作地点：深圳
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：其他
职位描述
******** is seeking a digital marketing professional for the role of Internet Marketing (IM) Media Buying Manger for its expanding business in China, which is part of the company's new Global Expansion business unit within ******** Marketplaces.
The successful candidate will work on ********'s partnership with and presence on a third-party Chinese ecommerce platform (the "Partner"), designing and executing media plans in support of this venture's brand positioning and transaction volume goals. An integral part of both the in-country China Marketing team and the centralized Global Expansion Marketing team, this person will work in tight cooperation with the China Marketing Director and the Head of Internet Marketing for the Global Expansion region.
This is a highly demanding and important role in which the successful candidate will shape ********'s online media strategy and execution in China, helping to establish ******** as a leading and highly trafficked ecommerce brand in this fast growing market.
The successful candidate will possess previous hands-on digital media planning and digital media buying experience and passion for driving market-leading innovation and winning performance.
This position will be based in Shenzhen, China, with occasional need for international travel.
Primary Job Responsibilities
? Digital media planning:
o Understand the target audience that ******** wants to reach, research and understand its media consumption patterns and most effective touch points for reaching it
o Put together comprehensive and maximally efficient online media plans to drive ********'s brand message and to drive transactions. Do so across the full range of online media outlets - portals, vertical sites, video sites, search engines, display ad exchanges, social media sites, navigational sites, mobile, etc.
o Have clear KPIs and goals established for each component of the plan
o Where appropriate collaborate with, learn from and direct ********'s media agency
o Fully leverage the Partner's knowledge and best practice in online media planning
? Digital media buying:
o Work with media owners (and where appropriate with their sales agencies) on executing media buys in accordance with plans
o Negotiate best terms possible, capture any available rate discounts
o Institute clear tracking and performance reporting for all buys
o Optimize media performance during campaign flights, incl. by working with media owners, to hit and exceed goals and KPIs
o Whenever appropriate leverage the Partner's media buying expertise and rates as well as ********'s media agency's buying expertise and rates
? Work with ********'s creative agency, with the Partner's marketing team and/or engage digital creative specialist agencies to produce, test and constantly refresh and optimize creatives trafficked. Drive innovation in the area of creative
? Collaborate closely with the China IM Partnerships Manager and the Global Expansion Marketing Paid Search team on joint execution of media plans. If appropriate and with agreement of the Paid Search team engage Chinese market paid search specialists
? Be on the forefront of display marketing developments and innovations in China, trial innovative solutions, incl. working extensively with display ad exchanges
? Closely partner with the Analytics team to evaluate incremental value brought to ******** by display media advertising with various partners, leveraging the analytical insight to ensure ROI-positive deal terms
? Understand and leverage online media buying best practice across the Global Expansion region (esp. Russia, Brazil) as well as across other business units (Europe, North America), apply it to China as appropriate
Job Requirements - Experience
? 6+ years of digital marketing and online media buying experience at increasing levels of responsibility at leading internet companies or at media agencies with strong digital practices in China
? Proven track record of developing and executing complex and innovative digital media buys and creative development in support of successful campaigns
? Experience with agencies management, track record at getting agencies to deliver their best work to meet business objectives
? Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting "buy-in" from multiple stakeholders and partnering with senior managers
? Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
? A confident communicator with experience of speaking and persuading in large meetings
Job Requirements - Skills and Education
? Bachelor's degree required
? Confident knowledge of the Chinese digital media landscape and Chinese media buying best practice
? Superior analytical skills, proven ability to identify and flex drivers of performance to achieve desired outcome
? Good at and likes building relationships, exhibits gravitas in dealing with senior counterparts at partner organizations
? Superior project management and agency management skills
? Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
? Team player who works well with people in other companies, countries and from different cultures, building and maintain strong working relationships
? Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
? Fluent verbal and written English and Chinese essential
The successful candidate will work on ********'s partnership with and presence on a third-party Chinese ecommerce platform (the "Partner"), designing and executing media plans in support of this venture's brand positioning and transaction volume goals. An integral part of both the in-country China Marketing team and the centralized Global Expansion Marketing team, this person will work in tight cooperation with the China Marketing Director and the Head of Internet Marketing for the Global Expansion region.
This is a highly demanding and important role in which the successful candidate will shape ********'s online media strategy and execution in China, helping to establish ******** as a leading and highly trafficked ecommerce brand in this fast growing market.
The successful candidate will possess previous hands-on digital media planning and digital media buying experience and passion for driving market-leading innovation and winning performance.
This position will be based in Shenzhen, China, with occasional need for international travel.
Primary Job Responsibilities
? Digital media planning:
o Understand the target audience that ******** wants to reach, research and understand its media consumption patterns and most effective touch points for reaching it
o Put together comprehensive and maximally efficient online media plans to drive ********'s brand message and to drive transactions. Do so across the full range of online media outlets - portals, vertical sites, video sites, search engines, display ad exchanges, social media sites, navigational sites, mobile, etc.
o Have clear KPIs and goals established for each component of the plan
o Where appropriate collaborate with, learn from and direct ********'s media agency
o Fully leverage the Partner's knowledge and best practice in online media planning
? Digital media buying:
o Work with media owners (and where appropriate with their sales agencies) on executing media buys in accordance with plans
o Negotiate best terms possible, capture any available rate discounts
o Institute clear tracking and performance reporting for all buys
o Optimize media performance during campaign flights, incl. by working with media owners, to hit and exceed goals and KPIs
o Whenever appropriate leverage the Partner's media buying expertise and rates as well as ********'s media agency's buying expertise and rates
? Work with ********'s creative agency, with the Partner's marketing team and/or engage digital creative specialist agencies to produce, test and constantly refresh and optimize creatives trafficked. Drive innovation in the area of creative
? Collaborate closely with the China IM Partnerships Manager and the Global Expansion Marketing Paid Search team on joint execution of media plans. If appropriate and with agreement of the Paid Search team engage Chinese market paid search specialists
? Be on the forefront of display marketing developments and innovations in China, trial innovative solutions, incl. working extensively with display ad exchanges
? Closely partner with the Analytics team to evaluate incremental value brought to ******** by display media advertising with various partners, leveraging the analytical insight to ensure ROI-positive deal terms
? Understand and leverage online media buying best practice across the Global Expansion region (esp. Russia, Brazil) as well as across other business units (Europe, North America), apply it to China as appropriate
Job Requirements - Experience
? 6+ years of digital marketing and online media buying experience at increasing levels of responsibility at leading internet companies or at media agencies with strong digital practices in China
? Proven track record of developing and executing complex and innovative digital media buys and creative development in support of successful campaigns
? Experience with agencies management, track record at getting agencies to deliver their best work to meet business objectives
? Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting "buy-in" from multiple stakeholders and partnering with senior managers
? Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
? A confident communicator with experience of speaking and persuading in large meetings
Job Requirements - Skills and Education
? Bachelor's degree required
? Confident knowledge of the Chinese digital media landscape and Chinese media buying best practice
? Superior analytical skills, proven ability to identify and flex drivers of performance to achieve desired outcome
? Good at and likes building relationships, exhibits gravitas in dealing with senior counterparts at partner organizations
? Superior project management and agency management skills
? Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
? Team player who works well with people in other companies, countries and from different cultures, building and maintain strong working relationships
? Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
? Fluent verbal and written English and Chinese essential
公司介绍
上海汇溪商务咨询有限公司
公司简介：
Shanghai Heizing Consulting Co., Ltd.(Heizing) is a professional company that provide HR Management Consulting , Project Management Consulting and Development services. With a strong team, Heizing aims to be a ladder leading organization and individual to success by creating and adding value to them.
Business Philosophy
We a ladder of our client leads to success by creating and adding value for both of organization and individual.
Values
Becoming ladders for both individual and company to achieve success
Professional services
HR Management Consulting Service
Project Management Consulting Service
Talent Assessment Service
Training and Development Service
汇溪商务是一家专业人力资源咨询公司，公司的主要业务有人力资源咨询、项目咨询、培训、人才测评、人事外包等。公司的服务宗旨是：以专业服务架起企业与员工的成功云梯。
目前公司正与多家世界500强企业或国内知名企业合作，完成人才储备计划。欢迎有识之士加盟。
公司简介：
Shanghai Heizing Consulting Co., Ltd.(Heizing) is a professional company that provide HR Management Consulting , Project Management Consulting and Development services. With a strong team, Heizing aims to be a ladder leading organization and individual to success by creating and adding value to them.
Business Philosophy
We a ladder of our client leads to success by creating and adding value for both of organization and individual.
Values
Becoming ladders for both individual and company to achieve success
Professional services
HR Management Consulting Service
Project Management Consulting Service
Talent Assessment Service
Training and Development Service
汇溪商务是一家专业人力资源咨询公司，公司的主要业务有人力资源咨询、项目咨询、培训、人才测评、人事外包等。公司的服务宗旨是：以专业服务架起企业与员工的成功云梯。
目前公司正与多家世界500强企业或国内知名企业合作，完成人才储备计划。欢迎有识之士加盟。