东莞招聘

Position Summary

The Senior Digital Marketing Executive will be the social expert to manage daily social accounts operation, deliver social contents and drive conversations with consumers. He/she will also been fully involved into all the marketing campaigns to ensure social delivery.

Key Working Tasks

Drive always-on social conversations 50%

1. Manage social content calendar and brand owned social accounts, implement with on quality and on time content delivery.

2. Ensure on-quality and on-time social content delivery and achieve KPIs of follower growth, engagement rate, consumer acquisition, and sales conversion opportunities.

3. Implement consumer engagement & UGC initiatives.

4. Work with influencers and KOLs who can create high level reach and engagement.

5. Drive social content adaption for promotion tactics.

Initiatives in campaigns and projects 45%

1. Initiate and lead digital social campaigns and get involved in comprehensive marketing campaigns and supervise related implementation.

2. Initiate and conjunct with digital team to activate Wechat ecosystem as well as other social innovations.

3. Close work with internal stakeholders including Media, EC, PR, etc. to ensure campaign roll out.

Trends and future innovation 5%

1. Lead social media involvement in relevant emerging trends, applications and tools.

2. Explore pop culture trends and social media matrix, opportunities, shortcomings.

Requirements：

1. Bachelor’s Degree in communication, Marketing or related fields.

2. Minimum 4+ years in digital marketing / social media role

3. Interests of following social topics and trends

4. Passion and understanding for sneaker and young culture

5. Experience of short video development is a plus

6. Good communication skills among internal and external stakeholders

7. Understanding of EC environment

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上领先的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中最重要的因素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！