Staff Brand & Communications Professional(职位编号：S_D-0546574)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2013-01-09
- 工作地点：北京
- 招聘人数：若干
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：产品/品牌专员 系统工程师
职位描述
Job description
IBM GNC (Great North China) Staff Brand & Communications Professional
Leads the development of strategically-sound and operationally-detailed brand strategies, plans and programs as an integral part of the Geo Expansion business plan.
Owns unique value in applying, and enabling others to apply, successful influence strategies through personal, social and structural motivation and ability to create positive change for IBM business and markets.
Leads IBM's External Relations work in support of GNC Geo expansion business growth in China. Detailed responsibility include the building up and maintenance of media relationship, media pitching, development of ER plan, execution of ER programs including media interviews, roundtables, and press conferences, media monitoring and reporting, competitive media programs, etc.
Takes extra responsibilities in supporting/backing up other ER assignment when needed.
Activities include:
Apply the IBM At Its Best Framework to shape IBM culture and experience through all touch points
Align brand comms strategy to brand comms activities connected to national agendas (e.g. smarter planet solutions); align more closely to national agendas in GNC
Drive an "at our best" experience for brand comms initiatives, functions, and strategies with the marketing, communications and citizenship community (CC&CA, internal Comms and external Comms, events, sponsorship, IBM client centers, etc.).
Proactively engage with HR, SO etc. to ensure IBM experience are consistent with brand values and strategy (including things like logo use, naming, spaces, brand experience, client centers, etc). Lead the broader IBM community to realize the brand strategy based on fact based data and a range of metrics from brand health, client satisfaction, employee climate etc.
Create and maintain a favorable media and influencer environment to grow IBM voice market in GNC
Required Skills
Excellent English and Chinese language skills.
Good insight of media industry and practice.
Good understanding of PR practice and rules.
In-depth knowledge of IT industry, IBM visions and product offerings.
Strong human interface. Quick to learn and good team player.
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
Additional information
Local Package
Chinese simplified
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
IBM GNC (Great North China) Staff Brand & Communications Professional
Leads the development of strategically-sound and operationally-detailed brand strategies, plans and programs as an integral part of the Geo Expansion business plan.
Owns unique value in applying, and enabling others to apply, successful influence strategies through personal, social and structural motivation and ability to create positive change for IBM business and markets.
Leads IBM's External Relations work in support of GNC Geo expansion business growth in China. Detailed responsibility include the building up and maintenance of media relationship, media pitching, development of ER plan, execution of ER programs including media interviews, roundtables, and press conferences, media monitoring and reporting, competitive media programs, etc.
Takes extra responsibilities in supporting/backing up other ER assignment when needed.
Activities include:
Apply the IBM At Its Best Framework to shape IBM culture and experience through all touch points
Align brand comms strategy to brand comms activities connected to national agendas (e.g. smarter planet solutions); align more closely to national agendas in GNC
Drive an "at our best" experience for brand comms initiatives, functions, and strategies with the marketing, communications and citizenship community (CC&CA, internal Comms and external Comms, events, sponsorship, IBM client centers, etc.).
Proactively engage with HR, SO etc. to ensure IBM experience are consistent with brand values and strategy (including things like logo use, naming, spaces, brand experience, client centers, etc). Lead the broader IBM community to realize the brand strategy based on fact based data and a range of metrics from brand health, client satisfaction, employee climate etc.
Create and maintain a favorable media and influencer environment to grow IBM voice market in GNC
Required Skills
Excellent English and Chinese language skills.
Good insight of media industry and practice.
Good understanding of PR practice and rules.
In-depth knowledge of IT industry, IBM visions and product offerings.
Strong human interface. Quick to learn and good team player.
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
Additional information
Local Package
Chinese simplified
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。