东莞招聘

Position Summary：

 

The position holder will be reporting to Head Of E-commerce.

 

The E-commerce Content Manager role is responsible for all on-site content organization, this includes, but is not limited to, driving target traffic and overseeing optimization of the onsite shopping experience to increase conversion rate. This role will be supported by two E-commerce Content Officers. 

 

Main Responsibilities：

 

-         Create and manage E-Commerce marketing budgets, including: setting and tracking budget spend priorities and KPIs, and measuring overall results against plan; 

-         Establish timelines and manage production, execution and accuracy of content across all channels; 

-         Work with agency partners and internal teams to develop and execute optimized brand content for owned E-commerce and 3rd platforms, including: MCN content seeding, brand storefront layout, campaign page content as well product page content (imagery, video and copy); 

-         Monitor market trends and competitor activities and drive integration of related capabilities that lead to the growth and optimization of 3rd platforms; 

-         Monitor and analyze performance against traffic, CPC and ROI goals, continually make and implement recommendations for optimization and ongoing growth; 

-         Liaise with third-party vendors for various content marketing activities, also liaise with global marketing and CN marketing to leverage the brand capabilities and assets; 

-         Ensure teams work cross-functionally with other teams to create synergies, address opportunities and drive revenue; 

-         Contribute to defining the China e-commerce content marketing strategy, connected with brand Digital strategy.

 

 

Position Requirements：

1.       Bachelor degree in E- commerce/ Marketing/ Business or equivalent subject; 

2.       Minimum 5 years working experience in E-commerce or Digital marketing; 

3.       Must demonstrate a positive attitude, flexibility, and passion for continuous improvement; 

4.       A strong team player and leader who is open-minded and have a passion to optimize performance and to communicate a strong brand statement; 

5.       Extensive experience with and deep understanding of Alibaba and Jindong’s ecosystems, solutions and teams; 

6.       Self-starter who is able to ramp up quickly and thrive in a fast-paced environment; 

7.       Passion for E-commerce and best practices, with a consumer-first perspective.  

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上领先的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中最重要的因素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！