迪卡侬广州市场营销经理 (职位编号:007943)
迪卡侬体育用品公司(Decathlon)
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-11-20
- 工作地点:绵阳
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.7-2.2万/月
- 职位类别:市场/营销/拓展经理 市场/营销/拓展主管
职位描述
岗位职责:
Working as Digital Marketing Leader, you will be given a high degree of responsibility to run all digital advertising campaigns to drive traffic to decathlon Guangzhou.
Responsibilities and duties
● Define Marketing strategies for Decathlon Guangzhou
● Define paid traffic acquisition strategy across all online platforms: Search engine advertising, online/mobile banners, social media advertising
● In accordance with the strategy - plan, execute and monitor paid digital campaigns
● Define measurable objectives and KPIs
● Execute, track, report and monitor the effectiveness of all campaigns
● Adjust campaigns and strategy to constantly improve results
● Identify, appoint and work closely with relevant vendors/partners to support Decathlon marketing strategy
● Partner with Marketing, Data, Digital and Sport teams to maximise traffic on Decathlon and increase revenues
● Report, define action plans, and communicate at all Decathlon teams levels
● Manage the digital marketing budget and forecasts
任职资格:
Key qualities
● Minimum 3 years proven track record of successfully managing digital marketing activity
● Perfect expertise of wechat Ads, baidu, weibo, QQ, Douyin….
● Strong analytical mind and understanding of key digital marketing metrics
● Strong oral and written communication skills
● Strong organisational skills, time-management and high attention to detail
● Intermediate to advanced skills using MS Excel for budget tracking
● A solid understanding of retail and eCommerce concepts
● Strong proficiency with task sequencing, dependencies and process design
● Attention to detail, extreme thoroughness, and the ability to efficiently multi-task
● Logical reasoning, troubleshooting, and creative problem-solving skills
● Ability to execute methodically while also thinking strategically
● Ability to work in a fast-paced environment where continuous innovation is a way of life
● Customer-oriented personality and good team player
We offer
● Strong salary package and a powerful Training Academy
● 12 days paid annual leave
● 3 extra paid annual leave to practice your favorite sport
● Sports allowance
● Monthly Bonus
● Shareholding
● Medical allowance
● Employee discount
职能类别:市场/营销/拓展经理市场/营销/拓展主管
公司介绍
迪卡侬于1989年进入中国开始进行采购和生产运动产品的业务往来。至今公司已经在全国建立4个自有工厂,10个工业采购办公室,39个工业驻场办公室。
2003年,集团确立把在中国发展运动用品零售业务作为集团未来十年的首要战略,并将其亚洲区办公室(包括生产和零售)从香港迁来上海。迪卡侬***概念商场于2003年11月在上海浦东新区正式开业。截至2020年1月,迪卡侬在中国拥有308家商场实体店,遍布全国约116个城市(含港澳台地区)。集团2009年起步的电子商务业务发展迅速顾客覆盖约400个城市。
迪卡侬是中国“全民运动”的响应者及实践人,拥有极具雄伟的在华长期持续拓展计划。迪卡侬的企业文化独具一帜,公司招聘活力、有责任感的体育运动爱好者,人性化管理使得员工的职业生涯可以与公司共同成长,并深受广大员工的认同。公司具有国际化的氛围,国际团队共同工作,员工有更多机会在国际间交流。迪卡侬亦是优秀的企业社会公民,积极为环境保护、可持续发展的探索和发展做贡献,致力于可持续地让大众同享运动欢益。
联系方式
- Email:jingyu.guan@decathlon.com
- 公司地址:迪卡侬