东莞招聘

RESPONSIBILITIES:?

?To plan, budget and execute overall marketing and communications plan, including media plans, publicity campaigns, public relations, partner marketing, etc.

? To identify and establish marketing partnership with luxury consumer brands and key financial institutions to organize upscale and brand-relevant events for the continual awareness of the hotel in the niche consumer market.

? To plan, budget and execute the hotel’s advertising campaigns.

? To develop good business relations with the media (print, broadcast, web, etc) and implementation of the hotel’s publicity campaign.

? To coordinate and implement a communications plan for the hotel’s activities and promotions in coordination with various revenue-generating departments in the hotel

? To manage a complete, targeted database and direct mail campaigns to promote the hotel’s business.

? To provide overall supervision of production of hotel printed materials to ensure compliance with Waldorf Astoria brand guidelines.

? To monitor and control expenses based on approved Sales and Marketing budget.

? To oversee implementation of online marketing activities.

? To coordinate and implement various hotel projects in liaison with other hotel departments and/or outside organizations/government bureaus

? To assist in the preparation of an annual hotel marketing plan based on the hotel's Revenue Plan

? To supervise Public Relations Manager in executing media and pr plans, as well as organizing niche customer events based on the marketing and communications strategies

? To supervise the activities of the Graphic Designer and ensure all work requests are executed in a timely manner and conform to hotel brand guidelines.OTHERS：

? Leadership qualities in managing cross-departmental coordination

SPECIFICATIONS:?

? University graduate

? Experience in marketing and communicating with Chinese consumers

? Experience in brand marketing and strategizing, in particular luxury brand within the hotel

? Well versed in presentation skills? Effectively bilingual in English and Chinese

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