东莞 [切换城市] 东莞招聘东莞公关/媒介招聘东莞公关专员招聘

Senior PR Specialist

米其林(中国)投资有限公司

  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2019-10-04
  • 工作地点:上海-长宁区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:17-23万/年
  • 职位类别:媒介专员  公关专员

职位描述

Key Achievements Expected:

 

Strategy & Communication Plan

-Manages the development, production and implementation of a strategic communication plan.

-Directs internal or external partners as required to ensure effective and efficient translation of communication strategies into activation plans.

-Benchmarks strategy and communication plan with other organizations seen as best in class.

-Executes actions plans for corporate and brand communication.

-Uses the performance measurements to establish a diagnostic.

 

PR Communication Strategy, Brand Content Production and Dissemination

-Applies knowledge to develop a creative brief.

-Initiates and manages discussions with sponsors and agencies.

-Develops communications specifications/contents for larger, more complex assignments, e.g., a national program.

-Consults with PR agencies or staff to arrange campaigns in all types of media.

-Optimizes the media plan during its implementation.

-Evaluates PR agency.

-Identifies key opportunities to create new content and functionality on site while improving existing website content and functionality to grow conversion rates and create a better user experience.

-Manages the brand content creative development process in partnership with creative team to ensure creative is consistently optimized and consistent with brand objectives.

-Manages relationship with external editorial, writers or consultants to ensure that they are consistent with the brand content strategy and style guidelines.

-Creates processes to ensure that content schedules and budget commitments are met.

-Works closely with the technical team (internal and external) to ensure that new site development aligns with content management needs and roadmaps.

-Enriches a proposed Owned/Shared/Earned/Paid (OSEP) plan

-Keeps up-to-date on trends and developments in design, materials, techniques and technology.

-Consolidates the performance campaign reviews and validates them as part of the media audit.

-Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.

Brand Strategy and Reputation Management

-Uses primary tools such as brand architecture and positioning sheets and mappings, including to compare with competitors.

-Ensures the consistency of the different brands' positioning within the Group's communication actions.

-Implements through his/her internal partners the Group Brand management standards in terms of editorial, visual and sound identities.

-Demonstrates understanding of brand performance and communication efficiency monitoring, including those of competitors.

Media relations

-Determines the best way to communicate information to the media, develops and implements a plan.

-Develops communication messages and identifies the most appropriate media to deliver messages to reach defined audiences and achieve communication objectives.

-Guides spokespersons in effective communication with the media.

-Initiates relationships with key individuals and groups in the media targeted at the enhancement of the company’s image and reputation.

-Identifies key local, regional and national media contacts, their role and influence, as well as those of professional trades.

-Recognizes and reports issues and situations that might have an adverse impact on the company’s image and reputation.

-Monitors and analyzes communication and assesses implications on the company’s reputation.

Crisis Communication

-Employs crisis principles to classify potential or current crises under supervision.

-Leverages crisis communication tools to manage crises of varying complexity.

-Identifies obstacles that can impact the success of crisis communication methods and tools.

-Develops holding statements to be delivered to stakeholders, through media outlets and/or on social media.

-Identifies key risk factors for an online crisis, escalating concerns as required.

-Monitors brand reputation on social media following the release of crisis communication content.

-Follows reputation management guidelines to maintain the organization’s reputation and authenticity through stakeholder engagement.

 

Qualifications:

-3-5 years’ experiences in PR Industry (in-house or agency).

-Out-going personality, good initiatives, willing to share and communicate during work.

-Creative, flexible, adaptive to everchanging business environment.

-Abilities to use English as working language.

职能类别:媒介专员公关专员

公司介绍

米其林集团是世界500强企业之一,全球轮胎业科技和创新的领导者。在全球五大洲设有68间生产工厂,所生产的轮胎行销全球170多个国家,全球雇员人数约114, 000人。自1988年进入中国,业务快速增长,米其林已分别在沈阳和上海成立2家独资企业,1家合资企业,一个研发中心和位于上海的总部,以及一个设于香港的代表处。在台湾,米其林集团设有台湾米其林轮胎股份有限公司。米其林中国区现有的员工总数6,300名。