Sr. Graphic Designer - Marketing
盖璞(上海)商业有限公司(Gap China)
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2019-11-11
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:2-2.5万/月
- 职位类别:平面设计师
职位描述
About the role
The Designer for Gap China is a member of the creative team that supports window and in-store needs. He/ She is responsible for producing designs for a variety of in-store and window components (e.g. signage, imagery, propping) as well as marketing related collateral that supports seasonal objectives, overall brand positioning and store experience. The respective work would need to meet brand objectives/strategies of each sub-brand: Adult, Gap Kids, baby Gap and Gap Body.
He/ She will partner with the Japan Creative Services team, the Global Creative Center, in-country full service Marketing Agency, Production and Visual Merchandising teams, and other internal teams as appropriate. Given the start-up nature of this project, there will be a high degree of process development and forging of new ground.
What you'll do
- Develop creative for windows and in-store environment in a variety of formats depending on the brand’s objectives and seasonal themes. Responsible for graphic design and layouts for windows, in-store signage (promotional and franchise), and overhead graphics/imagery
- Design marketing communication material including in-store signage, window posters and decals, and in-store collateral
- Develop creative design work for seasonal press events
- Develop and design propping (seasonal and evergreen) for each sub-brand
- Work with cross-functional team to bring ideas to life in a clear concise way
- Define and maintain a retail experience that is well designed, simple, bold, modern, elevated, and most importantly, authentic to Gap
- Own projects from start to finish: from concepting to presentation, through layout and production hand off
- Explore formats, color, typographic solutions and materials
- Manage the entire creative team, responsible for design and copy for all three brands etc.
- Work with the creative director to develop seasonal campaigns, from concept to execution
- Work with BPs to develop story telling messages for in-store and Social
Who you are
1.Required knowledge, skills & abilities:
- Background in graphic design
- Expert knowledge of design related software is required (Adobe Illustrator and Adobe Photoshop)
- Strong creative vision and accomplished portfolio of prior creative work
Excellent communication skills to clearly communicate ideas to a team and integrate feedback and direction - Able to interpret and apply creative direction. Proven project management and motivation skills
- Sophisticated sense of typography and an understanding of its relevance to a good design
- Results oriented: able to think both strategically and provide creative solutions
- Ability to deliver work in a timely and brand appropriate way
- Broad knowledge of competitive retailers/designers
- Exceptional eye for detail
- Brand: An understanding of the Gap brand (including aesthetic and taste level).
- Excellent collaboration, influencing and leadership skills
- Highly flexible and adapts well to a rapidly changing, high sense of urgency environment
- Ability to manage and direct multiple projects at once
- Ability to work independently, prioritize projects and meet deadlines
- Practical knowledge of what it takes to get designs approved and produced
- Relationships: Proven experience and ability to work cross-functionally
- Should be aware of trends and new ideas, and able to incorporate them into fantastic creative
- Ability to create and innovate – finding new ways to bring the brand promise to life
- Knowledge of the printing and production process is a plus
- Experience with photography and photo shoots is a plus
- Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
- Excellent verbal communication skills in Mandarin and English
- Excellent written communication skills in simplified Chinese, English and traditional Chinese
- Passion: For Retail
4A Agency experience is preferred
2.Minimum Education Level
- University degree or equivalent experience
3.Experience Required
- Minimum 5 years of experience in Graphic Design
职能类别:平面设计师
公司介绍
从1969年创立以来,GAP一直广受时尚消费者青睐,人们喜欢用GAP时髦又休闲的服饰轻松搭配,穿出自己的时尚风格。今天,GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品,GAP能满足各年龄层消费者的时尚需求。
发展至今,GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
联系方式
- 公司地址:上城区延安路278号
- 电话:13621652304