Associate Marketing Manager - Event - Marketing -
盖璞(上海)商业有限公司(Gap China)
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2019-11-11
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:2-2.5万/月
- 职位类别:市场/营销/拓展经理
职位描述
About the role
The Associate Marketing Manager- Event, as part of the Marketing team, He/She will be required to understand the global brand positioning of Gap, Gap Outlet and Old Navy brands and can balance that understanding with the needs of the local market. He/She should have the ability to discern what types of events and mall marketing resources will support /enhance the positioning, giving the Brand a competitive advantage in the marketplace.
As the Associate Event, He/She is responsible for understanding the seasonal produce messages to help concept seasonal retail event ideas and execution variety type of events, for example roadshow and instore event. He/She is responsible for driving extra traffic to our stores.
He/She will partner with the domestic Marketing team, key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.
What you'll do
- Actively develops strategy/ demonstrates strategic thinking in building annual plans and timelines throughout the year
- Sources and selects event agencies and various production vendors in execution of events and customer appreciation activities
- Responsible for working with internal teams and external agencies on creation and execution of store hoardings prior to their openings
- Negotiates costs in production and execution of events and mall marketing to ensure that all is within budget
- Works closely with Store Operations and Field to ensure that store engagement and mall marketing resources are executed flawlessly and consistently across the fleet
- Responsible for developing traffic driving programs on the store level that align with overall market promotional plans, are brand appropriate, and also motivating for the target customer
- Works with line manager in development of launch event strategy and concept of brand entry events and activities
- Owns all aspects of execution for brand entry events and activities into key markets
- Develops and executes guerilla marketing ideas to support business objectives and needs to bring awareness and buzz for Gap, Gap Outlet in brand appropriate ways
- Aggressively manages budgets on all event activities whilst maintaining high standards
Who you are
- Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
- Leadership: Proven track record of leading cross-functional teams and complicated projects.
- Influence: Ability to influence across the organization, including senior management.
- Communication: Strong oral and written communication skills.
- Analysis: Strong analytical and research skills, combined with sound business judgment.
- Creativity: Ability to generate creative ideas from analysis.
- Consumer Insight: Ability to be the “voice of the consumer”.
- Brand: An understanding of the Gap inc. brands (including aesthetic and taste level).
- Relationships: Proven experience and ability to work cross-functionally
- Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing and business results.
- Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
- Language: Chinese (mandarin) & English language and/or knowledge of Chinese culture and consumer behavior in Mainland/Hong Kong/ Taiwan would be highly advantageous.
- Passion: For Retail!
- Bachelor degree
- 5+ years of Event Management, Consumer or Retail Marketing experience, preferably in consumer packaged goods, retail or cosmetics.
- Excellent project leadership is a plus!
职能类别:市场/营销/拓展经理
公司介绍
从1969年创立以来,GAP一直广受时尚消费者青睐,人们喜欢用GAP时髦又休闲的服饰轻松搭配,穿出自己的时尚风格。今天,GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品,GAP能满足各年龄层消费者的时尚需求。
发展至今,GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
联系方式
- 公司地址:上城区延安路278号
- 电话:13621652304