东莞招聘

岗位职责:

? Responsible for tailor-made consumer education activities planning for eCom (T-mall, JD) and Key Account (Kids’want, Red Baby, LeYou, AiYingShi etc)
? Develop consumer education strategy for eCom platform / KC(s) based on insights, market dynamic and performance;
? Work out annual calendar to drive excellent execution with key building blocks (Consumer Campaigns, Key Festival, Regular P-Class / PS, etc.)
? Collaborate with eCom Consumer Marketing and COT teams on P-Class/PS planning & execution for NUA acquisition with eCom platforms / KC(s).
? Deep understanding on eCom market dynamic, lead cross functional teams to pilot new initiatives as well as activities model exploration
? Develop user experience solutions and NUA program to highly engage and drive conversion.
? Continuously analyze the platform’s competitiveness and position, works together with regional team for excellent execution aimed at strengthening MJN Professional education.
? Analyze P-Class / PS efficiency to recommend further activity plans.

任职资格:

? University Graduate or above ideally in a business related subject
? 8+ years of working experience in PNE / consumer education with leading team experience.
? Able to translate market trends into business opportunities and specific actions
? Strong leadership and interpersonal skills—capability of building strong working relationships and influencing consumers and internal teams
? Strong commercial understanding of business issues/opportunities.
? Demonstrated success in A&P management, budget delivery and growth momentum.
? Proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment.
? Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
? Fluent in both English and Mandarin.

关于美赞臣中国
美赞臣创立于1905年，自创立起始终坚持以科学为本进行产品研发和创新，为全球婴幼儿提供科学营养。
1993年，美赞臣正式进入中国，在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品，每天守护宝宝健康成长，受到广大中国消费者的欢迎和喜爱。
2011年，投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”，进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日，春华资本集团完成了对利洁时旗下大中华区（包括内地及港台地区）婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点，成为本土持有、本地化管理、服务本土、独立运营的业务集团，开启以产研一体的全球资源全方位服务中国消费者新篇章。