Digital Marketing Manager
仲量联行
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:房地产
职位信息
- 发布日期:2019-06-01
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.5-2.5万/月
- 职位类别:市场/营销/拓展总监
职位描述
The Digital Marketing Manager is an integral part of JLL China’s marketing team and is passionate about driving efficiency and effectiveness through digital marketing, technology and process improvement.
This role will work collaboratively with the Marketing Team and all JLL business lines to build and implement execution excellence around digital campaign delivery, website content and performance, SEO implementation, social media platform monitoring and media buy campaign execution to achieve business goals. In addition to implementing strong operational processes, this savvy marketer will support best-in-class demand generation efforts via multiple digital tools and platforms, lead governance and end-to-end performance reporting, including dashboard creation and ongoing maintenance.
Working with internal teams and external partners, this role will ensure our marketing organization is able to operate in a more agile manner and respond quickly to changing market conditions and business direction.
Essential Duties and Responsibilities-
? Lead the success of JLL CN site and be aligned to regional and global digital teams, to feed and maintain JLL CN site and drive UX, SEO, content execution and measurement.
? Be a subject matter expert on Eloqua and work closely with the various marketing team functions and leadership to build and measure demand generation campaigns.
? Help relevant marketing team to build and execute digital marketing campaigns and programs (including campaign strategy, landing page and form creation, campaign execution, reporting and analytics)
? Take care of online business enquiry follow up, reporting and analytics.
? Research and participate in knowledge shares with stakeholders and colleagues, keeping teams well-informed of digital competitive landscape, trends and best practices
? Manage communications between Marketing and IT, providing clarity and guidance to expedite suitable solutions that abide by JLL protocols
? Utilize strong project management skills to track and deliver marketing projects on time and on budget
? Participate in the aggregation and analysis of marketing budget and spend to ensure accuracy and enable agile decision making
职位要求:
Qualifications -
? Bachelor’s degree, or equivalent
? 3-5 years of relevant digital marketing, operations or business experience
? Process-oriented and analytical approach to problem solving
? Proficient with marketing automation and other relevant tools (Eloqua, Google Analytics, Baidu Tongji, etc.)
? Practical knowledge of how to build and manage demand generation campaigns and workflow processes
? Comfortable in a fast-paced environment, completing multiple projects simultaneously
? Self-motivated, highly driven, and fast learner
? Committed to teamwork and personally accountable
This role will work collaboratively with the Marketing Team and all JLL business lines to build and implement execution excellence around digital campaign delivery, website content and performance, SEO implementation, social media platform monitoring and media buy campaign execution to achieve business goals. In addition to implementing strong operational processes, this savvy marketer will support best-in-class demand generation efforts via multiple digital tools and platforms, lead governance and end-to-end performance reporting, including dashboard creation and ongoing maintenance.
Working with internal teams and external partners, this role will ensure our marketing organization is able to operate in a more agile manner and respond quickly to changing market conditions and business direction.
Essential Duties and Responsibilities-
? Lead the success of JLL CN site and be aligned to regional and global digital teams, to feed and maintain JLL CN site and drive UX, SEO, content execution and measurement.
? Be a subject matter expert on Eloqua and work closely with the various marketing team functions and leadership to build and measure demand generation campaigns.
? Help relevant marketing team to build and execute digital marketing campaigns and programs (including campaign strategy, landing page and form creation, campaign execution, reporting and analytics)
? Take care of online business enquiry follow up, reporting and analytics.
? Research and participate in knowledge shares with stakeholders and colleagues, keeping teams well-informed of digital competitive landscape, trends and best practices
? Manage communications between Marketing and IT, providing clarity and guidance to expedite suitable solutions that abide by JLL protocols
? Utilize strong project management skills to track and deliver marketing projects on time and on budget
? Participate in the aggregation and analysis of marketing budget and spend to ensure accuracy and enable agile decision making
职位要求:
Qualifications -
? Bachelor’s degree, or equivalent
? 3-5 years of relevant digital marketing, operations or business experience
? Process-oriented and analytical approach to problem solving
? Proficient with marketing automation and other relevant tools (Eloqua, Google Analytics, Baidu Tongji, etc.)
? Practical knowledge of how to build and manage demand generation campaigns and workflow processes
? Comfortable in a fast-paced environment, completing multiple projects simultaneously
? Self-motivated, highly driven, and fast learner
? Committed to teamwork and personally accountable
职能类别: 市场/营销/拓展总监
公司介绍
About JLL
Jones Lang LaSalle Incorporated (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of more than 93,000 as of September 30, 2019. For more information, please visit our official
关于仲量联行
仲量联行(纽交所交易代码:JLL)是全球房地产专业服务和投资管理公司。仲量联行是《财富》500强企业,截至2019年9月30日,仲量联行业务遍及全球80多个国家,员工总数超过93,000人, 2018财政年度收入达163亿美元。
Jones Lang LaSalle Incorporated (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of more than 93,000 as of September 30, 2019. For more information, please visit our official
关于仲量联行
仲量联行(纽交所交易代码:JLL)是全球房地产专业服务和投资管理公司。仲量联行是《财富》500强企业,截至2019年9月30日,仲量联行业务遍及全球80多个国家,员工总数超过93,000人, 2018财政年度收入达163亿美元。
联系方式
- Email:HR.SZ@ap.jll.com
- 公司地址:和平区