东莞招聘

About the role

The Brand Marketing Manager will be a marketing generalist responsible for partnering with the Brand Marketing Director on the development of product storytelling, integrated marketing plans, and responsible to drive plan implementations. The candidate will be required to understand the target customer in Mainland China, and have the ability to discern what types of strategies and communication will be relevant and motivating to them, balancing the global brand positioning and presentation,with the needs of the local markets. The candidate will partner with key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.

What you'll do

Marketing Strategy:

• Partner with Marketing Director to develop the annual marketing plan and ongoing seasonal and commercial plans, incorporating both in-store and out-of-store customer touch points (advertising, media plan,in-store signage, windows messaging, digital, PR, Promotions, Events, and traffic driving tactics).
• Liaise with Global Creative Center for assets request,usage, and delivery. Partners with in-country Marketing Director on assets adaption as appropriate for local customers in different geography.
• Understand the products and marketing pipeline, and work closely with merchandising, inventory management and visual merchandising  team to build the rich and convincing product storytelling for local consumers.
• Partner with internal creative team on assets development,including managing and executing photo shoots, creative brief and development,and media production (e.g. print and outdoor). Develop and manage timeline to ensure quality and delivery.
• Partner with and manage Media Agency on the execution of media plan and monitoring results
• Understand the target customer in Mainland China and translate the customer in briefs for internal and external partners.
• Understand competitive set, monitor and analyze their activities on an ongoing basis, passing along pertinent information in a timely manner to key stakeholders.
• Comprehend business and brand needs and can well translate the requirement in brief to internal key business partners and external agencies. Partner and work closely with cross-functional team from brief to delivery. Able to work and communicate efficiently with external agencies and internal Marketing team, Creative Service, Production, Store Operations, Visual Merchandising, Inventory Management, Merchandising, Legal, Commercial planning,CRM, e-commerce, Strategic Sourcing, Finance and IT.

Marketing Execution:

• Develop briefs, create timelines and manage project executions based on set marketing plan.
• Responsible for managing in-market timelines on all marketing projects to ensure coordination and adherence.
• Responsible for managing agency and partners in executing production needs (e.g. production of materials etc)
• Work with Marketing Director on management of the Annual Marketing Plan that deliver against the Marketing Strategy and communicate relevantly to the target consumer in each market
• Manage updates and disseminate overall marketing activity calendar for key stakeholders.
• Together with Marketing Director, work closely with global marketing team to ensure the good understanding for global campaign concept,creative guidelines, assets, usage rights and to be the core player to adapt the global assets for local needs and cascade the information to in-market team.
• Act as a marketing information conduit for the in-market team, gathering pertinent creative (copy and or visuals) for use in in-market produced materials.
• Work with Marketing Director on management of China marketing budget. Directly responsible for managing the accounts payable process for marketing including developing of purchase orders, working with agencies and internal finance to ensure payment on timely basis.
• Act as key liaison with Legal team to ensure all marketing materials are approved, and brand names, tag lines, collection names correctly trademarked where appropriate.
• Required to be conversant in daily sales performance in order to be able to act quickly if and when course-correction may be required.
• Coordinate and support cross-function team to developing-store marketing assets, including window, signage, promotion and creative.
• Supports store openings as necessary.

Who you are

• Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
• Leadership: Proven track record of leading cross-functional teams and complicated projects.
• Influence: Ability to influence across the organization, including senior management.
• Communication: Strong oral and written communication skills.
• Analysis: Strong analytical and research skills, combined with sound business judgment. Pay attention to details.
• Creativity: Ability to generate creative ideas from analysis.
• Consumer Insight: Ability to be the “voice of the consumer”.
• Brand: An understanding of the Old Navy brand (including aesthetic and taste level).
• Relationships: Proven experience and ability to work cross-functionally, especially with creative organizations.
• Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing and business results.
• Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
• Language: Chinese (mandarin) & high level of English language and/or knowledge of Chinese culture and consumer behavior in Mainland would be highly advantageous.
• Passion: For Retail and Fashion!
• Bachelor degree.
• 5-7 years of brand management, consumer or retail marketing experience, preferably in apparel, fashion, consumer packaged goods, retail or cosmetics.

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