东莞招聘

Expectation overview for Integrated Marketing Programs: Manages planning, development, content, budget, project management, and successful implementation of integrated marketing programs for audiences, including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Works with relevant internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Aligns with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to support creation of integrated audience specific programs and campaigns. 

 

Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to support building relevant programs. 

 

Participate in Strategic Planning - Work based on guidance with Business Planning, Marketing Planning, Sales and Business Development/Management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs.  Ensure programs and campaigns are aligned with stated strategic goals. 

 

Develop Content and Messaging to support the Customer Journey - Build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop key messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and make use of best practices to create repeatable processes and content. 

 

Manage asset development and deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs. 

 

Stakeholder Management - Align with business stakeholders in order to ensure marketing programs closely align to business and sales goals. Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Support/enable the sales organization through delivery of key customer assets and stories. 

 

Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations.  

 Drive program activation and acceleration with a Digital First approach within region, market unit, or country. 

 

Evaluate overall performance, including business progress, campaign performance, and pipeline impact in order to optimize programs. Collect and syndicate best practices. 

 

Utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets. 

 

Advise execution teams on configuration, execution and best practices.