Senior Brand Manager - Digital
惠氏营养品(中国)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-05-30
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2-3万/月
- 职位类别:市场/营销/拓展经理 产品/品牌经理
职位描述
The main purpose of this job is to develop and build effective & interated e-marketing strategy and implementation via digital platorm.
Key Responsibilities:
1.Lead digital agency to design a comprehensive digital campaign plan for each project to ensure it is in line with brand strategy.
2.Managing the execution of online marketing activities which involves driving online traffic and customers engagement
3.Brand websites / campaign sites planning, creative design, SEO, media proposal
4.Analyze and track the effectiveness of digital performance and identify the area of improvement
5.Digital agency management including contract, agency negotiation and evaluation
6.Digital New trend analysis and new opportunity identification and validation
7.Assist line manager to manage brands digital Marketing budget
8.Develop effective system/platform (Online monitoring system, Wyeth Community, Weibo, etc.)
Requirements:
1.University graduate or above
2.Minimum 5 years digital marketing and social media experience
3.Experienced in developing digital activation, SEO/SEM, brand website
4.Prefer having brand communication experience
职能类别: 市场/营销/拓展经理 产品/品牌经理
公司介绍
联系方式
- Email:rose.xiang@wyethnutrition.com
- 公司地址:苏州工业园区方洲路199号