Senior Product Marketing Manager
深圳市万普拉斯科技有限公司
- 公司规模:1000-5000人
- 公司性质:民营公司
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2019-05-11
- 工作地点:深圳
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展专员
职位描述
The Product Marketing Manager is responsible to combine insights on mobile products and on users into product communication strategy, including KSP extraction, positioning etc. The Product Marketing Manager is also affecting OnePlus’ product roadmap by conveying understanding on users’ desire and behavior to product end. This role is crucial for success of whole year’s marketing campaign.
Job Duty:
1. Gain an in-depth understanding of our products and determine the optimal mix avenues/channels for marketing throughout product lifecycles.
2. Partner closely with product and R&D team to understand the philosophy and mindset to design the product.
3. Proactively communicate value proposition to marketing teams and develop draft communication strategies.
4. Handle market research to establish decision-making factors, report actionable findings and adjust strategy appropriately.
5. Handle specific campaigns based on certain KSPs on products.
6. Responsible for content assets for product launch campaigns.
Job Requirement:
1. Bachelor’s degree in marketing or related field.
2. 3-5 years’ experience in product marketing.
3. Proficiency in spoken and written English is a must.
4. Passion to mobile products and attention to detail.
5. Great communication skills.
职能类别: 市场/营销/拓展专员
公司介绍
联系方式
- 公司地址:地址:span车公庙