SMM Supervisor
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-28
- 工作地点:上海
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 职位月薪:1-1.6万/月
- 职位类别:销售经理
职位描述
Job description:
1. Plan Cosmetic Channel Shopper marketing activities
- Generate powerful shopper insights of responsible category and customers
- Lock annual shopper marketing calendar and with customers.
- Plan 360 shopper marketing activities path through awareness to purchase
- Design activities’ KV, theme, mechanism and GWP. Get alignment and support from key account team and CCD team.
- Build omni-channel connection and O2O communication in each activity
- Build CRM collaboration with top customers and roll out to wider scope.
2. Land shopper marketing activities in responsible customers
- Ensure all activities meet sales, ROI, omni connection and other KPI.
- Closely corporation with relevant KC teams to lock DM, scope, mechanism and POSM.
- Organize logistic with ISV team to ensure on-time material delivery with quality.
- ROI control of each activity and manage agencies.
3. Propose issue and opportunity to responsible customers
- Conduct data analysis and provide feasible recommendations and review based on insights and activities.
- Communicate with customer to deliver the business evaluation.
- Provide ad hoc service based on customer requirement
- Share best practice internally.
Job Requirements:
- FMCG Trade marketing/Shopper marketing/cosmetic channel experience at least 2 years;
- Creative, proactive, responsible and open-minded;
- Logical thinking with strong analytic power (data sensitivity);
- Presentation skill, communication skill, conflict management;
- Fluent at English speaking and writing;
- Excellent in Powerpoint and Excel.
职能类别:销售经理
公司介绍
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京