高级渠道营销主任 - MT渠道
维他奶(上海)有限公司广州分公司
- 公司规模:1000-5000人
- 公司性质:合资
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-04-12
- 工作地点:广州-越秀区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展经理 市场/营销/拓展主管
职位描述
主要职责:
- 配合MT渠道营销经理,负责制定新渠道的拓展策略和年度营销方案;
- 负责对接大区重点区域消费者活动平台开拓,发起区域创新的消费者活动项目;
- 负责大区消费者活动策划,支持区域Trade Marketing策划区域活动项目落地;
- 负责新渠道促销计划及投资预算,挖掘新的生意机会及提升市场表现;
- 整合新渠道资源,确保新渠道所在店内执行的渠道活动和消费者活动达成;
- 跟进新渠道的成功图像及执行标准,管理并追踪各区域的渠道执行时间表;
- 定期对新渠道拓展和维护效果进行评估和分析,并提出改进策略;
- 提升个人专业策划能力和项目管理能力,成为销售团队专业合作伙伴。
- 具备FMCG营销工作相关经验;
- 良好的数据分析和市场洞察能力;
- 具备成功的渠道活动策划及项目管理经验;
- 具备营销创新能力;
- 正直诚信的品格。
任职资格:
- 本科或以上学历;
- 5年以上快速消费品行业工作经验,其中至少2年以上营销、策划岗位工作经验;
- 普通话表述清晰,熟悉office办公软件,尤其PPT及EXCEL;
- 较强的抗压能力及跨部门沟通协作能力;
- 较强市场洞察能力及策划能力。
职能类别: 市场/营销/拓展经理 市场/营销/拓展主管
公司介绍
维他奶国际集团有限公司是一家专注植物饮品及食品的生产及分销商,总部设于中国香港。维他奶于1940年由罗桂祥博士创立,公司一直以来为大众提供各种高品质产品,以「美味、营养及可持续发展」作为开拓产品的方针,从而推动可持续的营养,并将社会责任及回馈社会的精神融入日常业务中。目前,集团业务遍布全球約40个市场,并在中国香港、中国内地、澳洲和新加坡设有生产基地,拥有员工7000余人。
Vitasoy International is a leading international manufacturer and distributor of plant-based food and beverages listed on the Hong Kong Stock Exchange. Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition based education programs. We have evolved from our beginning in Hong Kong, China and we now have more than 7,000 employees on the ground in China Hong Kong, China Mainland, Australia, Singapore, the Philippines and the United States. Our two major brands are VITASOY, which markets nutritious soy and other plant-based beverages and tofu, and VITA, a brand for tea and other ready to drink categories.
维他奶于1994年在中国深圳建立首家厂房,随着业务稳步发展,陆续于上海、佛山和武汉设立生产基地,并在上海、广州、深圳设立分公司,主要生产和销售植物成分为主的饮品,包括豆奶类、其他植物饮料和茶饮料等。迄今,公司在中国内地员工人数超过4000人,维他奶亦已成为国内即饮豆奶领先品牌,在广州、深圳、上海等一线城市占较大优势。
Vitasoy establish its first Mainland China manufacturing plant in 1994. As the business grew over the years, we have expanded our manufacturing presence to Shanghai, Foshan and Wuhan, and have also opened regional offices in Shanghai, Guangzhou and Shenzhen with more than 4,000 employees. Today, VITASOY has become a leading brand in ready-to-drink soya milk in the domestic market with leading market shares in some of these first-tier cities.
Vitasoy International is a leading international manufacturer and distributor of plant-based food and beverages listed on the Hong Kong Stock Exchange. Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition based education programs. We have evolved from our beginning in Hong Kong, China and we now have more than 7,000 employees on the ground in China Hong Kong, China Mainland, Australia, Singapore, the Philippines and the United States. Our two major brands are VITASOY, which markets nutritious soy and other plant-based beverages and tofu, and VITA, a brand for tea and other ready to drink categories.
维他奶于1994年在中国深圳建立首家厂房,随着业务稳步发展,陆续于上海、佛山和武汉设立生产基地,并在上海、广州、深圳设立分公司,主要生产和销售植物成分为主的饮品,包括豆奶类、其他植物饮料和茶饮料等。迄今,公司在中国内地员工人数超过4000人,维他奶亦已成为国内即饮豆奶领先品牌,在广州、深圳、上海等一线城市占较大优势。
Vitasoy establish its first Mainland China manufacturing plant in 1994. As the business grew over the years, we have expanded our manufacturing presence to Shanghai, Foshan and Wuhan, and have also opened regional offices in Shanghai, Guangzhou and Shenzhen with more than 4,000 employees. Today, VITASOY has become a leading brand in ready-to-drink soya milk in the domestic market with leading market shares in some of these first-tier cities.
联系方式
- 公司地址:地址:span厦门市湖里区嘉禾路320号冠宏花园1505室