Assistant Channel Marketing Manager
联合利华中国有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-11-09
- 工作地点:上海
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
Job Responsibilities:
1. Build deep channel understanding from real life customer perspective, channel issues and trends - at chef, manager and diner level. Working closely with CMI. Share and develop this understanding throughout the sales organization to support solution selling approach.
2. Assist in defining optimal product-basket for the Channel, annual plans and channel budget
3. Assist in setting the annual Channel Activation plan in line with Country Channel and Category Priorities
4. Implement activities (AVPs - activity value propositions) that help the customer and maximise growth
5. Work with Channel Marketing Manager to develop all UFS selling materials in the channel, ensuring they closely mirror the UFS selling approach & target customer so they are practical, relevant and useable. Incorporating & tailoring content from category mix teams.
6. Work with Category Mix team to adapt Category activation packs with local implementation
7. Assist Channel Marketing Manager in managing the external design house, event agency and supplier to ensure the smooth launch & implementation of channel activation
8. Input to channel strategy and annual activity plans as part of BSP 4 approach
`Define channel issues and opportunities
`Create Channel drivers & jobs to be done
`Build activities to maximise channel coverage & growth
`Analysis & track GGG performance and external catering data by channel
9. Implement and measure marketing campaigns in respective channel(s)
10.Input to sales volume forecasting from channel perspective (if required in MCO)
Job Requirements:
1. 3-4 years working experience with at least 3 years hands on experience in marketing
2. Rich experience of activity planning.
3. Beverage marketing experience will be added advantage
4. Brand management experience is preferred
5. Passion for food, passion for growth
6. Logical thinking, Problem solving and analysis, Self-motivation, independent in work
7. Good English communication skill
If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Enterprise Support HR Services via the following toll free number,
China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023
Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!
公司介绍
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
联系方式
- Email:scott.gu@unilever.com
- 公司地址:地址:span北京