东莞招聘

Build Local Understanding
• Build a holistic understanding of consumers/shoppers via consumer/shopper study and connection
• Exploit local consumers/shoppers opportunities and build into brand marketing plan
• Plan tactical research with consumer and marketing insight team
Brand Marketing Planning
• Support director to analyse and understand localized category value drivers
• Lead and inspire multi-function team to work out integrated brand plan (brand audit, issues and opportunities, jobs to be done, think big, think tight, annual marketing activity plan) with budget allocation
• Support director to consolidate brand marketing plan
• Support director on pricing, sales volume to deliver agreed sales target and profit
• Use BrandKey vision to input Brand Building team for integrated brand communication development (campaign idea, TVC, key visual, digital idea)
• Co-work with local claim forum to make sure all the brand communication (packaging, advertising, activity) compliance with mainland China legal and regulation
• Brief and develop Brand Building owned communication, including digital content, always on and other Brand Building related
• Support Customer Marketing team to develop sales channel plan
• Develop in-store consumer promotion based on agreed brand marketing plan and sales channel plan
• Support customer development team to develop customer activities
• Execute brand building related activities with related functions
• Monitor sales performance and adjust sales demand via month review meeting and demand plan meeting
Subordinator Development
• Coach Knorr team members to develop general skills and Brand Building professional knowledge
• Support director to design marketing management trainee development plan

General Skills
• Minimum 6 years relevant experience in FMCG brand marketing
• Deep understanding of marketing communication
• Strong capability to develop creative idea into exciting integrated campaign
• Strong financial awareness and good financial reading skills
• Business development, monitoring and reporting

Please click on the link below to apply directly this position on our website: https://recruitment.unileverservices.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=48344&szUniqueCareerPortalID=6a6842d7-1f9f-4147-ac89-664d4440231c
If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Enterprise Support HR Services via the following toll free number,

China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023

Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天，在全世界，人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖，我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商，也是全球***的洗涤、洁肤和护发产品生产商之一。在中国，我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时，我们努力保持与当地社会的交流，关心当地社会的发展，重视当地人才的培养。我们热忱期待您的加入！
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!