东莞招聘

Business Context
- The senior manager of Consumer Engagement Marketing is in the digital expertise team report to Vice President, Digital Marketing & eCommerce.
- Develop the corporate data driven marketing strategy and implementation plan.
- Work with cross function teams and agencies to execute the implementation plan to successfully establish corporate data driven marketing system and corporate engagement program.
- Manage, track, evaluate and drive agencies’ performance to ensure consistent quality output to fulfil the planned KPIs.
- Work with e-commerce team for CRM management on e-commerce platform.
Main Purpose of the job
- Develop and to maintain the corporate data management platform through effective and efficient management of agency partner and day to day operations
- Deliver and drive the corporate engagement program and eCommerce CRM activities through effective use of the data management platform.
- Manage internal communication to drive awareness and usage of the data management platform to build relevant brand consumer engagement activity.
Key Success Measures
- OTIF delivery of corporate data driven marketing system strategy development & implementation
- Achievement of set KPI and business case
- Active use of DMP by brand team to develop brand specific program
- Identify valuable insights from DMP for business use

Business Ambition
- Best in class in data driven marketing in China and in Unilever globally
- One of the key growth drivers for e-commerce with better ROI.
Main Accountabilities
Data driven marketing strategy development
- Lead the development of data driven marketing go-to-market strategy and long term business plan;
Establishment of Data management platform(DMP) and implementation of Data driven marketing programs on DMP
- Lead cross function team and agencies to establish data management platform
- Lead cross function team and agencies to fully implement all five data driven marketing programs to drive Unilever business growth
- Gatekeeper for the use of data and deploy clear consumer contact strategy/guideline
- Agency management and regular performance review
Data driven marketing daily management & monitoring
- Work with cross functions to fully utilize the DMP to drive business
- Partner with CMI to generate business insight from DMP for brands use
- Help marketing to more efficiently reach consumers
- Manage corporate engagement program to build Unilever and brand love
- Partner with eCommerce team to drive eCommerce business via utilizing database
- Partner with KC team to drive deeper database collaboration with retailers
- Monthly review of data driven marketing programs progress
Corporate engagement program
- Lead the development and day to day maintenance of the corporate engagement program
- Partner with respective category teams to develop relevant content
- Regular review of KPI and agency performance

Build people and the team
- Build and Develop strong data driven marketing team
- Develop CRM capability for Unilever ecommerce team via regular training and case study/sharing

Key Interfaces:
Internal
• Brand building, Media team, CMI, IT, eCommerce team,Corporate PR, KC, Legal, Finance
External
• DMP agency, Engagement program agency, media agency, eCommerce agency partner, KC customers
Relevant Experience:
• At least 6 years marketing experience. 2 years+ Digital marketing experience is a MUST
• 2 years+ CRM related experience
• Preferably with experience in FMCG industry and NMC
• Minimum 2 years+ team management experience

Please click on the link below to apply directly this position on our website: https://recruitment.unileverservices.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=48344&szUniqueCareerPortalID=6a6842d7-1f9f-4147-ac89-664d4440231c
If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Enterprise Support HR Services via the following toll free number,

China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023

Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天，在全世界，人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖，我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商，也是全球***的洗涤、洁肤和护发产品生产商之一。在中国，我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时，我们努力保持与当地社会的交流，关心当地社会的发展，重视当地人才的培养。我们热忱期待您的加入！
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!