Marketing Manager - Demand Programs(职位编号：S_D-0471376)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2012-11-09
- 工作地点：北京
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场/营销/拓展经理 放映经理/主管
职位描述
Job description
The Demand Program Professional has end to end responsibility for marketing program planning through to execution. The Demand Programs Professional is accountable to the brand and customer set business leaders for delivering agreed to levels of program results.
The Demand Program Professional develops the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.
The Demand Programs Professional collaborates with marketing discipline peers (MM, MI, MO, Communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace.
The Demand Program Professional will create a plan that encompasses a 360-degree execution plan after they have finalized their unique value proposition, defined their targeted audience segment to prioritized industries and determined the selected product/solution offerings through a specific routes to market. This upfront program planning is done based upon the gathering and synthesis of the input from Market Management individuals in the various brands supporting the program.
The Demand Program Professional executes campaigns and supporting tactics, monitors pipeline performance, and takes corrective action.
The Demand Program Professional has responsibility to manage the program budget to an expected ROI and achieve/exceed the program objectives.
The Demand Program Professional owns and manages agency and vendor relationships in support of the integrated program plan.
Required Skills
Solution sales or marketing , or Product-line/Portfolio management or Consulting or Business Planning experiences are strongly preferred.
B2B IT Industry Background will be preferred
Business Skills: applied ability to make profitable and quick business decisions.
Marketing Planning Tools and Process: demonstrated knowledge and understanding of the marketing tools and utilizes them in planning programs and executing campaigns/tactics
Program Planning: applied skill in the proper implementation of the marketing mix
Utilization of value propositions to develop key messages
Alignment of target audience to prioritized offering/solution focus area
Development and selection of assets aligned to sales cycle stage:
Program Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan
Business Controls including managing budgets and controlling costs
Adjusting campaigns/tactics based root cause analysis
Pipeline management including nurturing and progression
Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance.
Required
Bachelor's Degree
At least 3 years experience in Solution sales or marketing
At least 2 years experience in Product-line/Portfolio management
At least 2 years experience in Consulting or Business Planning experiences
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
The Demand Program Professional has end to end responsibility for marketing program planning through to execution. The Demand Programs Professional is accountable to the brand and customer set business leaders for delivering agreed to levels of program results.
The Demand Program Professional develops the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.
The Demand Programs Professional collaborates with marketing discipline peers (MM, MI, MO, Communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace.
The Demand Program Professional will create a plan that encompasses a 360-degree execution plan after they have finalized their unique value proposition, defined their targeted audience segment to prioritized industries and determined the selected product/solution offerings through a specific routes to market. This upfront program planning is done based upon the gathering and synthesis of the input from Market Management individuals in the various brands supporting the program.
The Demand Program Professional executes campaigns and supporting tactics, monitors pipeline performance, and takes corrective action.
The Demand Program Professional has responsibility to manage the program budget to an expected ROI and achieve/exceed the program objectives.
The Demand Program Professional owns and manages agency and vendor relationships in support of the integrated program plan.
Required Skills
Solution sales or marketing , or Product-line/Portfolio management or Consulting or Business Planning experiences are strongly preferred.
B2B IT Industry Background will be preferred
Business Skills: applied ability to make profitable and quick business decisions.
Marketing Planning Tools and Process: demonstrated knowledge and understanding of the marketing tools and utilizes them in planning programs and executing campaigns/tactics
Program Planning: applied skill in the proper implementation of the marketing mix
Utilization of value propositions to develop key messages
Alignment of target audience to prioritized offering/solution focus area
Development and selection of assets aligned to sales cycle stage:
Program Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan
Business Controls including managing budgets and controlling costs
Adjusting campaigns/tactics based root cause analysis
Pipeline management including nurturing and progression
Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance.
Required
Bachelor's Degree
At least 3 years experience in Solution sales or marketing
At least 2 years experience in Product-line/Portfolio management
At least 2 years experience in Consulting or Business Planning experiences
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。