Senior Demand Program Professional(职位编号：S_D-0463957)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2012-11-09
- 工作地点：北京
- 招聘人数：若干
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场企划专员 系统工程师
职位描述
Job description
The Demand Programs (DP) Professional has end-to-end responsibility for program and campaign planning and execution. DP is accountable to the brand and customer set business for delivering agreed-to levels of program results. The DP Professional develops the overall program strategy supporting the business strategy and objectives, and integrates the right mix of marketing elements to drive Demand Generation for the offerings/solutions featured in the program. They create a program plan by gathering and synthesizing input from Market Management in the customer sets and/or brands supporting the program, and collaborate with marketing discipline peers to ensure program messages are consistent with the IBM Brand System and are well coordinated and timed in the marketplace. They create the 360-degree execution plan, have responsibility to manage the program budget to an expected ROI and achieve/exceed the program objectives, and they own and manage agency and vendor relationships in support of the integrated program plan.
Required Skills
- Rich experience on Marketing, better in IT area
- Understanding IT Service market
- Program planning skill
- Campaign Planning skill
- Develop & Execute Campaign and tactics
- Generate business opportunity
- Quick to learn and adjust
- Good communication and collaboration skill
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
Additional information
Local package
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
The Demand Programs (DP) Professional has end-to-end responsibility for program and campaign planning and execution. DP is accountable to the brand and customer set business for delivering agreed-to levels of program results. The DP Professional develops the overall program strategy supporting the business strategy and objectives, and integrates the right mix of marketing elements to drive Demand Generation for the offerings/solutions featured in the program. They create a program plan by gathering and synthesizing input from Market Management in the customer sets and/or brands supporting the program, and collaborate with marketing discipline peers to ensure program messages are consistent with the IBM Brand System and are well coordinated and timed in the marketplace. They create the 360-degree execution plan, have responsibility to manage the program budget to an expected ROI and achieve/exceed the program objectives, and they own and manage agency and vendor relationships in support of the integrated program plan.
Required Skills
- Rich experience on Marketing, better in IT area
- Understanding IT Service market
- Program planning skill
- Campaign Planning skill
- Develop & Execute Campaign and tactics
- Generate business opportunity
- Quick to learn and adjust
- Good communication and collaboration skill
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
Additional information
Local package
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。