东莞招聘

职位描述:
Sr. Content Marketing Manager will work closely with branding, marketing and growth team to develop content that brings value for the target audience, as well as delivering the value of our enterprise SaaS Application to the market. He/She is responsible for developing content strategy across all channels including but not limited to blogs, social media, landing page etc. He/She needs to ensure the marketing content is of the highest quality, retain and nurture potential customers.

1、 Work closely with branding and marketing team to develop content strategy.
2、 Develop content strategy across all channels, including but not limited to blogs, social media, and landing page.
3、Develop and maintain content development including thought leadership materials such as case studies, white papers, blog posts, social media, webinars, newsletters, and PPT presentations.
4、Arise the interest of potential customers, retain and nurture customers through well-developed content with deep industry insights.
5、 Manage content from idea to implementation to reporting: you are responsible for the 360 content production process in all its glory.
6、Collaborate with the rest of the marketing team to maximize the impact across all channels.
7、Craft landing pages and lead generation forms for B2B content to distribute through relevant digital paid channels (affiliate, display, SEM, social media) to better identify and target prospective clients.
职位要求:
1、5+ years of marketing agency, media experience, or content role at a high growth SaaS company (B2B preferred).
2、Excellent written and verbal communication skills.
3、Experience in content marketing, including strategy and distribution/promotion.
4、Ability to make content on blog, social media and website interesting and impactful.
5、Ability to think creatively and innovatively.
6、High sense of urgency and organization.
7、Basic SEO and optimization skills.
8、Obsessed with ranking for more and better keywords with on-page SEO.

字节跳动成立于2012年3月，公司使命为“Inspire Creativity, Enrich Life（激发创造，丰富生活）”。公司业务覆盖150个国家和地区、75个语种，拥有超过6万名员工。
字节跳动在全球推出了多款有影响力的产品，包括今日头条、抖音、西瓜视频、飞书、TikTok、Lark、Helo等。截至2020年1月，字节跳动旗下产品全球月活跃用户数超过15亿。