东莞招聘

Job Responsibilities:

Strategic lens

- Define channel and channel strategy

- Lead shopper insight generation to drive channel development

- Design channel differentiation + Channel OMNI

Operation lens

- Define all channels 6Ps for all categories (COTC, Promotion, place) including consolidate EC

- Define Perfect Store (O&O)

- Define channel activity footprint 

- Review Nielsen index from channel / category lens

- Review promotion effectiveness from channel lens

- Review COTC deployment progress by channels

- Design instore visibility

Creative Lens

- End to End develop and deploy focus New channel creation agenda (Premium Super, H&B, Home delivery and ERTM)

Key Focus:

- DT, UL direct cover digitalization with ERTM

- Digitalize trade promotion & DMP

- CCD window for ERTM 

- ERTM activation

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天，在全世界，人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖，我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商，也是全球***的洗涤、洁肤和护发产品生产商之一。在中国，我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时，我们努力保持与当地社会的交流，关心当地社会的发展，重视当地人才的培养。我们热忱期待您的加入！
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!