东莞 [切换城市] 东莞招聘东莞市场/营销招聘东莞产品/品牌经理招聘

Senior Brand Manager, China - Mens

舒适刀片(广州)有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-03-17
  • 工作地点:上海-长宁区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:3-4万/月
  • 职位类别:产品/品牌经理

职位描述

We are looking for a seasoned Senior Brand Manager to join Edgewell Personal Care – a global FMCG business with a portfolio of over 25 brands (Schick, Banana Boat, PlayTex, Hawaiian Tropic, Carefree… just to name a few!). Based in our Shanghai office, he/she will develop and implement China men's grooming marketing strategies for new brand entry, product innovation, brand positioning, commercialization, digital marketing and e-commerce marketing that will improve the organization's competitive positions and to endure that all our higher level brand strategies are consistent with the organization's overall mission/ vision/values as well as China's strong growth and share gain objectives.


Key responsibilities include:


  • Lead China Men’s Grooming Category activates of market researches, product planning, pricings, marketing communications, advertising, digital marketing and promotions.
  • Drive Schick men’s shaving brand awareness and penetration through master brand positioning, product innovation, packaging restage and disruptive digital marketing.
  • Develop Bulldog skin care brand China entry strategies and go to market plan, including brand proposition, portfolio, pricing, channel selection, business case, marketing communications, digital and social WOM program, EC marketing and etc.
  • Monitor and evaluate the functional activities of market trends, consumer behavior, and competitor activities to identify opportunities; adjust marketing strategies and plans to meet changing markets and competitive conditions.
  • Build relationships with strategic customers to maximize the organization's business interests.
  • Liaise with senior leaders across the global/international/hub organizations to ensure marketing strategies and activities are integrated with other parts of the business and align with the company’s overall objectives.
  • Ensure continuous coordination in the planning and execution process with Sales, Trade Marketing and related key stakeholders to seek alignment.
  • Strong e-Commerce marketing orientation for the China business specifically.
  • Lead commercial team colleagues to achieve established sales and profit goals.



Requirements:


  • Master or Bachelor Degree in Marketing/Commercial/Business or related disciplines
  • 10+ years of experience in FMCG Marketing Management in China with minimum 2 years' experience managing personal care, men’s grooming, or imported cosmetics brands
  • Strong business acumen
  • Excellent command in verbal & written English & Mandarin
  • Innovative, strong interpersonal skills & resilience
  • Strong leadership, endeavors to drive success



This is a permanent position based in Shanghai, China and we are offering a competitive salary.


If you or someone in your network are interested in this job opportunity, please get in touch by emailing an up to date CV and current salary details to internationaltalent@edgewell.com


For information about this great company, please visit www.edgewell.com

We look forward to having you in our team!!

职能类别: 产品/品牌经理

公司介绍

Edgewell Personal Care总部设立于美国,纽约证券交易所上市公司,产品行销135个国家。

“Edgewell”立志成为个人护理产品世界的创新挑战者。由自50多个国家的创新者和实干家组成的国际团队;拥有超过25个品牌的个人护理产品公司;我们始终处于创新的前沿,我们创造的一切都是倾心设计和用心制造的产品,为了让家庭更依赖让个人更信赖为人类健康增添福祉。Edgewell 拥有500+ 发明专利权,在日本/台湾市场份额表现出色。其中,除毛刀产品持续在中国市场份额表现出色,特别是Intuition(舒芙)系列产品深受中国消费者喜爱,成为中国消费者增强自信增添美丽不可或缺的美容必备工具。

香蕉船(Banana Boat)是中国消费者熟知的防晒产品品牌,也是全美热销防晒品牌,在美国,澳大利亚,墨西哥等国家市场份额表现出色。在中国市场高效快速发展的当下,Edgewell旗下 “香蕉船” 防晒系列产品正式进入中国市场。

Edgewell旗下众多品类包括:
?    剃须品类:Schick(舒适),Intuition(舒芙),Wilkinson Sword,Personna
?    美容护肤品类:Bulldog,Jack Black,CREMO
?    防晒品类:Banana Boat(香蕉船),Hawaiian Tropic
?    个人护理品类:Playtex,Carefree,o.b.

我们不断优化并持续在中国市场投资,创造具有竞争力的薪资福利和多层次培训体系,弹性工作时间,重视员工健康生活。如果你有创新思维,乐意面对挑战,尝试寻找人生新起点,请加入我们,共同成就属于彼此的光辉未来。

联系方式

  • Email:internationaltalent@edgewell.com
  • 公司地址:地址:span长宁路88号长宁八八中心1301-1303室