东莞招聘

岗位职责:

Responsibilities
1. DIGITAL STRATEGY
I implement my brand's communications strategy across all digital media
● I observe and analyse the online behaviour of my sport's users and customers and contribute to my brand's
digital communication strategy.
● I observe and analyse technological and interactive developments
● I analyse online competition for the brands, products and services of my brand
● I identify innovation possibilities for products and services, for my users and customers
● I formalise and communicate online actions within my brand and the decathlon.country sites
● I work with internal partners and suppliers referenced as offering the best value for money
● I get to know and meet with the key digital players internally and externally
● I share my experience and make use of other people's experience.
2. DEVELOP THE BRAND'S INTERNATIONAL DIGITAL PLATFORM
I develop the visibility of my brand's digital platform
● I run the website for my brand and assess the impact of developments implemented
● I make my brand site available internationally
● I make my brand site available to all customers on all digital media (mobile, tablet, etc.)
● I challenge the suitability of mobile applications, mini-sites, contests and only implement solutions with ROI.
● I identify needs for the redesign or evolution of my platform and establish and follow the project to completion.
○ I brief the agency or internal accurately and write the functional specifications as necessary.
○ I am able to assess the suitability of a supplier's response
○ I coordinate my suppliers in compliance with cost / time / quality indicators
○ I carry out tests and guarantee that the need matches what is produced.
○ I monitor the project and coordinate all those involved.
○ I communicate about my project internally
3. OMNI-CHANNEL
I develop my brand's omni-channel commerce with the decathlon.country sites
● I take part in selecting specific products for future e-commerce offers
● I construct and coordinate e-merchandising by sport with the decathlon.country sites
● I manage the product range online, especially by putting forward a specific internet tree structure, interactive
choice guides and promoting certain products, etc.
● I ensure omni-canal commercial consistency by drawing up a specific online commercial management
schedule with the decathlon.country sites
● I set up systems to make it easier to direct business from the brand site to the decathlon.country sites
● I measure the e-commerce economic KPIs (directed traffic, conversion rate, average shopping basket, T/O)
4. DISTRIBUTION OF CONTENT
I am responsible for the international distribution of the brand's product and editorial content.
● I work with Product Managers to ensure that 100% of product files are up to date, internationally
● I work with my brand's Dialogue Leader to ensure consistency between the corporate site and actions carried
through on social media
● I work with the Dialogue Leader to increase the visibility and appeal of Gold products by publishing exclusive
content on my brand site
● I increase the conversion rate for passion products by ensuring good SEO optimisation of content
● I distribute my brand's online offer worldwide and manage my contacts in the countries
● I functionally manage the RPI on photo and video content intended for online media
5. DIGITISING THE BRAND
I make the stakeholders in my brand more aware of good internet practices, I inform them of online spin-offs
of their actions and assess the effects (quality and quantity KPI). I digitise my brand.
● I organise information sessions on digital communication media within my brand
● I demonstrate the impact of effective digital communication on the brand's online turnover
● I train or organise the training of product managers on best practices on the web
● Together with merchandisers, commercial managers and range managers, I digitise the digital presence of my
brand in layouts (QR codes, touch screens, terminals, etc.)
KPI
1. Economic performance indicators
? Online T/O progression of my brand (on decathlon.country and directed from my brand website)
? Conversion rate of visits sent to the decathlon.country sites
? Increase in the average basket
? Traffic growth
? Contact cost
? ROPO
2. Business performance indicators
? Percentage of the range online to date, Internationally
? Percentage of my traffic from SEO
? Consistency between stores, decathlon.country and the brand site
? Product files structured by classification (PPT, gold product, etc.)
? Recommendation rate of products by internet users
? Respect of the cost / time / quality of my projects

任职资格:

I am responsible for the international availability of brand communication content on the brand's website and the decathlon.country sites in favor of profitable online growth.
Reports to the Brand's Digital Manager or Director of Marketing and Communications
Behaviour
● Thorough
● Service-oriented
● Listening skills
● Customer-oriented
● Passionate sportsperson
● Analytical approach
● Instructive
● Sales skills
● Strong interest in technology

Know-how
● Excellent knowledge of the digital environment
● Strong knowledge of tracking tools (Google Analytics, Google Tag Manager)
● Project management skills
● Organic SEO skills
● Working in a collaborative way and managing service providers
● Functional management
● Basic technical knowledge of Photoshop/HTML/CSS
● Good command of English
● Hiking sports lover

迪卡侬是一家集运动用品研发、设计、品牌、生产、物流及销售为一体的全产业链集团公司。集团由Michel LECLERCQ先生于1976年在法国创立，截止于2020年1月，已于全球6大洲开设1623家门店，团队人数超9万名，服务61个国家和地区的顾客。 ?集团拥有法国领先的产品设计和研发中心，每年推出3000种以上新产品，自有品牌数量超过30个，产品覆盖山地运动、水上运动、自行车轮滑滑板运动、球拍类和高尔夫运动、健身运动、自然运动和团队运动等几乎所有大众运动。商场内自有品牌产品占比超过85%。集团生产线遍布全球21个国家或地区，其中超过40%的产品来自于中国。

迪卡侬于1989年进入中国开始进行采购和生产运动产品的业务往来。至今公司已经在全国建立4个自有工厂，10个工业采购办公室，39个工业驻场办公室。

2003年，集团确立把在中国发展运动用品零售业务作为集团未来十年的首要战略，并将其亚洲区办公室（包括生产和零售）从香港迁来上海。迪卡侬***概念商场于2003年11月在上海浦东新区正式开业。截至2020年1月，迪卡侬在中国拥有308家商场实体店，遍布全国约116个城市（含港澳台地区）。集团2009年起步的电子商务业务发展迅速顾客覆盖约400个城市。

迪卡侬是中国“全民运动”的响应者及实践人，拥有极具雄伟的在华长期持续拓展计划。迪卡侬的企业文化独具一帜，公司招聘活力、有责任感的体育运动爱好者，人性化管理使得员工的职业生涯可以与公司共同成长，并深受广大员工的认同。公司具有国际化的氛围，国际团队共同工作，员工有更多机会在国际间交流。迪卡侬亦是优秀的企业社会公民，积极为环境保护、可持续发展的探索和发展做贡献，致力于可持续地让大众同享运动欢益。