CRM Communication Manager
惠氏营养品(中国)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-03-25
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:客户关系经理/主管
职位描述
1. CRM Project Manager for NIN (Nestle Infant Nutrition) CRM programs
2. Maintain close communication with NIN marketing to create value via professional CRM operation.
- Support with Brand Marketing / CRM Club on member communication plan based on when and where target consumers are the most receptive for education, recruitment and retention.
- Based on CRM key project requested, formulate annual project budget and regularly review its implementation etc.
- Take responsibilities of annual/ quately/ monthly review so as to achieve the stipulated ROI and outcome.
- Always on the lookout for new opportunities especially in understanding needs of potential customers etc
3. Closely work with internal CRM team to ensure -
- Daily Call Center operation excellence to fulfill project KPIs
- CRM system optimization to in line with business scope
4. Consumer Data Mining to benefit in CRM strategy fine-turns
Requirement:
- Relevant bachelor degree in Marketing or Communication
- At least 6 years marketing projects or CRM experience, with relevant products CRM experience is preferred.
- Familiar with CRM strategic planning and implementation, new customers recruitment, retention of existing customers, social CRM experience etc.
- Proficient with the use of word、excel、PPT Office software
公司介绍
联系方式
- Email:rose.xiang@wyethnutrition.com
- 公司地址:苏州工业园区方洲路199号