东莞招聘

Strategic purpose of the position:

• The purpose of this role is to lead the implementation of the local C&S strategy and operational plan and execution of the C&S brand portfolio across target customers
• Leads local interface with customers and distributors to identify, unlock and build relationships with accounts to deliver C&S brand and channel objectives and targets using C&S On-trade FIT framework

Core responsibilities:

•  Acts as the C&S brand and C&S On-trade expert to local customers

• Leverages deep understanding of local C&S market, customers, shopper and consumers to identify local customer opportunities and build customer relationships

• Works with SP Sales Mgr to build compelling local customer proposals and plans to unlock distribution, brand equity building and sales opportunities in local C&S customers.

• Effectively uses FIT framework and selling / activity toolkits to engage customers to stock C&S brand portfolio

• Builds and negotiates customer investment, asset and activity proposals based on outlet guidelines to unlocak customers ensure loyalty & support of C&S portfolio and delivery of brand equity and sales targets

• Works closely with regional TM mgr and Brand Ambassador to agree customer specific activities and events

• Builds and tracks local customer account sales plans to deliver against brand equity, execution and sales targets and KPIs

• Manages local customer budgets for activities to deliver PICOS

• Works with local distributors and distributors sales teams to ensure delivery from them of ongoing effective customer service levels, stock management and payments and ongoing PICOS execution standards in outlets

• Works with distributor technical teams to ensure delivery of equipment and draught quality maintenance

• Inputs data and information into C&S systems to track performance against targets & budgets, update forecasts

• Collect the competitor's first-hand market and sales activity information, and propose corresponding countermeasure

Professional qualification and competencies:

• With brand & industry knowledge and business acumen, strong data analysis ability

• With rich beer knowledge, convey beer taste, styles, quality standards and perfect serve

• Excellent coordination, communication, negotiation and coaching skills

• Integrity/positive/prudent/willing to take responsibility

• Strong at distributor management

• Carlsberg key actions: Team work, motivate, encourage others to succeed, pursue motivation and passion for achieving goals, high quality output, strong sense of urgency, customer-centric, proactive solution, support for change, challenge present situation, initiative, responsibility, adaptability

• Ability to work in a bar channel, including environment and working hours

Educational / minimum requirements:

Education:

• Associate degree or above. 

Language:

• Good English both in reading and writing, and can use simple words to communication in English, familiar with Microsoft office software.

Experience:

• More than 3 years working experience in FMCG industry, 2 years or above management experience, preferably with experience in wine, beverage industry.

嘉士伯创建于1847年，拥有170多年历史，总部位于丹麦首都哥本哈根。嘉士伯旗下的140多个品牌，畅销于全球150多个市场。

嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。

1876年，清朝光绪年间，嘉士伯啤酒就出口到了中国。

1978年，嘉士伯在香港开设了在中国的酒厂，开始正式在中国开展业务。1995年，在广东惠州，嘉士伯通过合资方式，开设了大陆的啤酒厂。

2002年，响应中国政府西部大开发战略，嘉士伯加快了在中国的发展步伐，先后进入云南、新疆、宁夏等市场，大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。

2013年底，经过多次股权收购，嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%，成为重啤股份的控股大股东。

2020年，嘉士伯履行承诺，完成重大资产重组，将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台，从一家区域型啤酒公司成长为全国性啤酒企业。

依托重啤股份，嘉士伯中国运营着由25家酒厂组成的供应链网络，核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省，并覆盖全国各地，实现了以五大业务单元为基础的全国布局，即重庆业务单元（含四川、湖南）、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。

在中国，嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌，本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌，满足消费者在不同场景的消费需求。

根据嘉士伯集团扬帆22战略指引，在中国，嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司，也要实现“共同迈向零目标”的可持续发展目标，即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”，从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。