东莞招聘

JOBPURPOSE:

The mainpurpose of the role is to enhance GWR B2Bproducts market awareness, and generate leads by E-marketing, CRM, dataanalysis, proposal in the Greater China.

Reportingto the head of Marketing, thisrole will be encompassing local market research, customer analysis, GWR brandbuilding, campaign creation, lead generation, campaign execution and resultsreporting.

PRINCIPALACCOUNTABILITIES

1. Create GWR B2B e-marketing campaigns, CRM program tobuild awareness among industrials and commercial clients, further outreach togenerate lead.

2. Own and report on the measurements andstatistics of the marketing activity, working closely with the Commercial SalesTeam to deliver hot leads and drive sales results.

3. Be strong at data analysis and based on thedata analysis to make suggestion for the business development and findpotential issues or opportunities.

4. Be family and quick to learn on business software like sales force etc.

5. Work with commercial, record management teamtogether to provide campaign solution to core clients based on the client’sbusiness brief to boost business.

6. Familiar with digital marketing (social media,SEO etc.) could set integrated marketing campaign proposal with the ATL andBTL, follow up on execution and result analysis.

7. Proactively outreach for qualified leadsgeneration with direction by Head of Marketing.

8. Management, creation and delivery of allsales and promotional materials to the Commercial Sales team.

9. Build industrial brand and produce awarenessand relation by organising and delivering B2B events or GWR presence atindustry events to deliver new business leads and contacts.

10. Conduct market research with the aim ofidentifying new customer segments for GWR B2B products, as well as stayingabreast of the existing changing markets.

11. Act as the link between Global Marketing,Product Management, Commercial Leadership and the Greater China Commercial team.

Act as the Brand guardian within the GreaterChina team, with responsibility for approval of client collateral.

       FESCO，中国人力资源行业创始者，中国500强企业。为全球在华万余客户提供全方位人力资源解决方案,包括人事福利外包、招聘测评、外籍人服务、专业外包、专业咨询等。
    北京外企服务集团有限责任公司（FESCO）成立于1979年，是我国人力资源服务行业具有开创意义的***家企业。经过近40年发展，外企集团已经发展成为一个以人力资源外包服务为主，涉及旅游会展、文化传媒、房地产物业等相关领域的企业集团。