东莞招聘

Description

This position is expected to be instrumental in developing online channel marketing strategy with key e-commerce customer. You will be the owner in the marketing team to lead strategy development and drive channel marketing programs with key e-commerce customer, with measurement tied with business objectives. As a channel marketing lead in e-commerce customer, you will be expected to advocate best practices sharing within APAC region and across regions globally. Prior experience in managing e-commerce customer is a must. A detail minded person who also maintains a strong business sense are critical to the success of the position.

The successful candidate will have a proven track record of successful channel marketing experiences with e-commerce customer, with strong cross team collaboration skills both locally and internationally.

Responsibilities:

- Own channel marketing for key e-commerce customer channel, which covers, but not limited to, strategy formulation, planning and executing marketing programs, integration with PR/social and product marketing resources to maximize impact

- Work closely with China sales team, channel marketing team members, PR/Social team, product marketing team as well as e-commerce customer

- Liaise with key e-commerce customer to get best resources allocation

- Evangelize the adoption of integrated marketing approach, create engagement with other functional teams to lead to positive program ROI

- Help to develop or leverage other region’s digital assets to provide best class digital assets for e-commerce customer deployment

- Craft online channel marketing plan measurement metrics (KPI), review program results and provide guidance on improvement.

- Transform business directions into strategic marketing programs

- Formulate and execute GTM plans that drive traffic to key e-commerce customer

- Manage outsourced agencies and budget

Requirements - essential

- University graduates, with a minimum of 8 years work experience marketing role in US MNC environment, inclusive at least 5 years focusing in e-commerce customer

- Excellent proficiency in English and Chinese

- Strong liaison skills, able to negotiate and collaborate effectively

- A leader with strong collaborative skills and able to drive country teams to achieve targeted metrics

- Strong business sense with a clear perspective how channel marketing contribute to business growth and capability to build success case for best practices sharing

- Creative mindset in formulating marketing programs

- Proven records in the channel marketing management of e-commerce customer and outsourced digital agencies

- Detail minded and excellent self-discipline; be able to attend to details

- Able to work independently, handle multiple projects in a fast-paced environment,

- Effective communicator with HQ and country teams

Requirements – preferred

- Experience in the IT industry

- Experience in the FMCG industry

- Experience in retail marketing and channel marketing

- Management of online sales channel / marketing

Metrics

- sales revenue /metrics in e-commerce customer

- Brand exposure in e-commerce customer

- Marketing programs metrics

- Best practices /success case

- Budget management

- Digital marketing assets deployment timeliness and accuracy

Reporting

- The position is reporting to the China Channel Marketing Director

External linkages

- Digital marketing agencies

- Distributors

Internal linkages

- China Country manager

- China Regional Sales manager

- China channel Marketing managers

- China PR/Social team

- APAC product marketing team

- China training manager

- Legal team

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