Regional Channel Marketing Executive (East)
恒天然商贸（上海）有限公司
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2018-03-08
- 工作地点：上海
- 工作经验：2年经验
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：0.8-1万/月
- 职位类别：市场/营销/拓展专员 市场通路专员
职位描述
Role purpose
?Key focus is to support manager to collect channel insight and execution excellence to deliver preferable result according to channel strategy and planned
marketing campaign
?Support channel strategy to collect new application ideation and develop solution pack with supervision
?Works closely with sales and tech. team, to communicate channel activation , and collect first-hand market information conversely
Role accountabilities
1.Channel Insights and research (WHO)
?Understand the methodology and research tool to identify target consumer/shopper insights.
?Understand target consumer/shoppers usage & attitudes and needs hierarchy.
?Able to explore consumer/shopper insights from data, research, and consumer behavior with supervision.
?Support to lead and follow through consumer research projects to support business decision making.
?Has the ability to learn and keep refreshed of bone health related knowledge;
2.Support new application and commercialization
?Understand and assist to analyze channel insights and to support better understanding of NAD;
?Understand customer needs and assist to create launching pack
?Track the launch results;
3.Team collaboration
?Positively work with cross functional team to drive program result as planned.;
?Demonstrate attitude and skill to monitor, motivate execution agency to implement the project with aligned plan and output.
Qualification and experience
?Bachelor degree
?Brand Marketing Experience ( 2-4 years)
?Being familiar FMCG industry
?Experienced in working with agencies and deliver results
?Knowledge of the latest Marketing trends, tools and methodologies.
?Quick learner
?Creative, out-of-the-box thinker
?Being able to see and use opportunities (can-do mentality).
?Taking initiative and daring to explore new things and facing challenges.
?Practical and hands-on.
?Having a strong customer focus and empathy.
?Sets high standards regarding quality of his/her own work
?Continually striving for improvement.
职能类别： 市场/营销/拓展专员 市场通路专员