东莞招聘

职位描述：

Purpose
& Overall Relevance for the Organization:

· To closely diagnose
website performance and drive actionable insights
for business team across all areas including user paths optimization, consumer
insights, traffic funnels, etc.

Key
Responsibilities:

Web Tool Set Up
& Analyze

? Have good
knowledge of Adobe & Google Analytics set up and able to establish from basic to advanced
segmentation/dashboard in the tools

? To closely look
into multiple angles of consumer behaviour & clickstream data thru the online
journey on official site (addias.com & Reebok .com) on daily basis

? Able to
independently write reports to review site performance and conclude opportunity
& insights for data driven actions on weekly/monthly basis

? Work closely
with marketing/UI&UX team to support ad hoc analysis like A/B testing, special tracking code case by
case

? Apply official site experience to TMALL/JD site and willing to support
exploring data/analysis opportunity of TMALL/JD with limited data availability

Management

? Need proactively
manage baozun IT/BI team to drive technical support and fully leverage baozun
resource to drive more analysis support/resource

? Need work with
global IT/analytics team to implement adobe analytics in 2018Q1

? Manage other function like brand com/news room to drive ad hoc analysis
and review all paid media performance

Processes

? Work with
global analytics team to roll out adobe analytics to the team and enhance the
usage of the online tools to broader team members

? Regular data
check & validation and further explore other tools to analyse the online
environment

Key
Relationships:

Internal:

? eCommerce
Merchandising, Marketing & Analytics, UX & Site
optimization

? Brand Marketing
Team

? China IT team

? Business Intelligence

External:

? Data
Vendor like Baozun/Adobe BI Team

? Global
Analytics Team

Knowledge, Skills and Abilities:

· Advanced knowledge on Google
Analytics/Adobe Analytics

· Strong English in both oral &
written, presentable

· Be proactive to drive things and
passion for data driven work

· Strong Analytics Experience
& Consumer Insights for
official site

· Advanced knowledge of other various online analytics tools

· Tolerance to stress, high energy
and strong job ownership

· High degree of integrity and
loyalty

· Team player, demonstrating
interests in training, coaching and motivating subordinates

· Business acumen, especially for
e-commerce

· Communication skills,
relationship management and empathy

Requisite
Education and Experience / Minimum Qualifications:

Professional background / Experience

· Functional: Minimum 5 years of experience in web analytics function for multinational company, especially agency
providing ecom data insights & solution

· Industry: Ideally in
apparel/fashion/shoes or internet

· Others: involvement in any global communication/project to
drive business review/insights is a plus experience

IMPOSSIBLE IS NOTHING
没有不可能

adidas Group
For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country in the world. As a company, we are organized around our biggest businesses and best-known brands: adidas, Reebok and TaylorMade-adidas Golf. Each speaks to consumers in its own unique way – whether in team sports, individual expression, lifestyle or recreation. Together, they remain united in sport.
The group’s headquarters is in Herzogenaurach, Germany, from which activities of the company and its more than 150 subsidiaries are directed. As of December 31, 2006, the adidas Group had employed 26,376 people.
Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity
80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着顶尖水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。至2006年年底，全球员工总数达到26,376人。
我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces. In addition, adidas is proud to be a partner of the 2008 Beijing Olympics and also the Chinese National Volleyball Team.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。此外阿迪
达斯已经成为2008年北京奥运会合作伙伴及中国国家排球队的新合作伙伴。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。