东莞招聘

职位描述：
岗位职责:

一、内容营销：
1、负责微商城、京东商城等电商渠道内容营销（直播、网红、文字内容）的所有文案策划及原创内容的日常内容对接、审核、编辑及发布工作；
2、负责活动策划及执行、内容创作及发布、数据统计及分析、懂得如何圈粉和推送相应内容，提高粉丝量、会员转化量及销售转化量；
3、负责挖掘产品的亮点和卖点，商品具体内容的策划和编辑，使商品描述实现多样化，内容化，品牌化；
4、定期跟进数字营销以及社交媒体营销发展趋势，分析整理竞争对手社会媒体营销情况，进行数据分析、挖掘，传播方案优化。

二、会员管理：
1、 根据公司年度营销战略，制定会员发展和管理计划，推动会员体系在电商渠道落地实施，提高电商渠道的价值与销售额；
2、 进行会员管理及分析，定期输出会员报告，完善会员体系，对会员进行精准营销，挖掘会员需求，对会员营销、无线及店铺营销输入
3、 计划并组织实施会员活动，发展新会员，促进新会员的消费，提升存量会员的活跃度，如积分，各类活动等；

任职资格:

1、大专及以上学历，二年以上新媒体品牌传播策划经验，具备线上活动策划、组织、实施的从业经历优先；
2、熟悉各种营销手段、推广方式及模式，有一定的运营规划、数据分析、逻辑分析及判断能力；
3、熟悉电子商务类网站状况及发展方向，深刻理解网民心态，有电商网站CRM会员营销成功案例优先；
4、对内容营销整合传播有深刻见解，可以很好地洞察目标客户内容传播需求
5、了解线下活动、新闻公关、网红直播、双微运营等多种传播手段的运用；并有一定的理解。

星期六集团(Foshan Saturday Shoes CO.，LTD)是在A股上市的鞋业公司（证券代码：002291），是中国时尚鞋业领先的多品牌运营商之一，年销售额超过30亿元人民币。本集团自创立以来专注于为中国消费者提供时尚、舒适的鞋履产品和服务。
公司采用多品牌全产业链纵向一体化的运营模式，业务包括需求研究、品牌规划、商品企划、设计研发、生产供应、营销推广、加盟零售、顾客服务等内容。公司自主创立了自有品牌：ST&SAT、FONDBERY、GAVAKLAS，SAFIYA、IIXVIIX69、D:fuse、CONLIA、ST&SAT ***、SATURDAYMODE等品牌，通过构建不同消费细分、不同风格多品牌组合，满足各类时尚消费者不同生活阅历和价值取向的需求。
星期六集团有新锐的时尚设计开发团队，以及规范化的庞大销售网络和专业的品牌运营团队。在中国设有12家分公司，45个办事处，终端门店2000多家，并创建网络销售平台。本集团也有完善的品质管理和控制体系，通过了权威认证机构的 ISO9001：2008 质量管理及 ISO14001：2004 环境管理的体系认证。
“共同成长，追求卓越”是我们的核心价值观。



Foshan Saturday Shoes CO. LTD is the first shoe company in the A-share listed companies (stock code: 002291), is one of China's leading fashion footwear multi-brand operators, with annual sales of more than 3 billion RMB. Since its inception, the Group focused on providing stylish and comfortable footwear products and services for Chinese consumers.

The company uses multi-brand and whole industry chain vertical integration business model, its business includes demand research, brand planning, product planning, design and development, production and supply, marketing and promotion, joined retail, customer service and so on. The company independently created its own brand: ST & SAT, FONDBERY, GAVAKLAS, SAFIYA, IIXVIIX69, D: fuse, CONLIA, ST & SAT-*** and other brands, and it is agent of the Italian brand STONEFLY and KILLAH, by constructing different consumer segments, different styles of multi-brand portfolio, to meet the needs of different kinds of fashion consumer dress life experience and values.

Saturday Group has cutting-edge fashion design and development team, as well as standardization of huge sales network and professional brand operations team. In China with 12 branches, 45 offices, more than 2,000 stores in the terminal, and to create its network marketing platform. The Group also has a sound quality management and control system,has passed the ISO9001 certification authority: 2008 Quality Management and ISO14001: 2004 environmental management system certification.

"common development, the pursuit of excellence" is our core values.
"leading fashion life" is our mission.
"become leader of fashionable consumer goods industry," is our vision.

In recent years, the company honors:
2009 Saturday Group successfully listed on the Shenzhen Stock Exchange
2010 acquisition of Zhongshan conlia clothing Trade Co.Ltd
2010 ST & SAT brand was named Guangdong Province customer satisfaction products
2010 was named 2010 Guangdong province Advanced Enterprise Performance Excellence
2010 Guangdong Provincial customer satisfaction enterprises
2010 ST & SAT brand got the Guangdong Province famous brand honor again
2010 SAFIYA got the Guangdong Province famous brand honor
2010 was awarded Guangdong Province Customer Satisfaction Service (after-sale Service)
2011 For eight consecutive years, it was awarded in Credible Enterprises
2012 acquisition of Tianjin Heipu tanning (D: FUSE)


Address: 9th Floor, No. 28 of Huaxia Road, Pearl River New City R & F Building, Tianhe District, Guangzhou, Guangdong