东莞招聘

职位描述：
Key Responsibilities
? Devise and implement an annual marketing communication plan for China, including key metrics to measure programme effectiveness for each product and market segment. The programme must deliver brand awareness, customer affinity and interest (lead generation).
? Manage creative development of marketing communications to create awareness, deliver high quality sales leads, and support sales in achieving targets.
? Manage local language website and social media pages – adapting global and generating local content.
? Support the company content marketing plan as part of the inbound/integrated marketing strategy by contributing local case studies, white papers, application notes, blog posts and running seminars and webinars.
? Support the Head of Global Marketing Communications with marketing reporting and other administrative duties as required.
? Create and run the local event plan, selecting best events for maximum results.
? Support distributor partners in their marketing activity and monitor quality.
? Research and maintain press database and identify opportunities and maintain relationships with key trade press. Prepare and issue press materials.
? Research, manage and monitor on-line product and suppliers directories
? Effectively plan and manage the marcomm spend for your area of responsibility
? Ad-hoc communication projects as required.
? Internal and distributor partner communication on brand activity.
? Monitor and share competitor activity

Person Specification – Essential requirements unless stated
? Educated to degree level, ideally but not necessarily within a marketing based discipline and be able to demonstrate minimum 5 years previous experience in a marketing communications role.
? Campaign planning ability
? PC skills and good working knowledge of content management systems
? Excellent copywriting skills, able to work at speed with attention to detail
? Good understanding of SEO and online advertising (PPC)
? Excellent spoken and written English
? Good practical knowledge of Social Media and content marketing
? Ability to use the internet as an effective research tool.
? Understanding of creative production processes – print advertising, video production process and mobile apps
? Lead generation knowledge
? Agency management
? Self starter, can do attitude
? Excellent communication, networking and influencing skills.
? Proactive and works with pace and energy
? Creative and innovative approach to developing new ideas or solutions
? The ability to work independently with effective time management skills
? Customer focused and can work on own initiative
NB: Occasional international travel will be required as part of this role.

公司介绍：
我们精于高科技分析解决方案，旨在应对快速发展行业领域的严峻挑战。如今，我们帮助成千上万的企业精简成本、将风险将至最低并提高生产率。
我们基于实验室和强大的高性能现场测试仪器提供材料和涂层分析，为包括原材料勘探、来料检验、生产和质量控制以及回收利用在内的整个生产周期增值。
通过与客户紧密合作，我们的内部专家为数百种工业应用开发出定制的检测方法，甚至为要求最严苛的应用提供简单操作。
将最新的科技进步转化为分析解决方案，推动商业成功。
我们为工业行业提供分析产品已有 40 多年，拥有日立分析仪器销售和服务中心全球网络，由超过150个分销商组成的全球销售网络提供支持。 我们在中国拥有上海工厂、北京、东莞分公司。