Assistant Branding Manager
广州雀巢冷冻食品有限公司
- 公司规模：150-500人
- 公司性质：外资（欧美）
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-11-05
- 工作地点：北京-朝阳区
- 工作经验：3-4年经验
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：1-1.5万/月
- 职位类别：产品/品牌经理 产品/品牌专员
职位描述
职位描述：
Position: Assistant Branding Manager
Department: Marketing
Location: Beijing
Direct Report: Marketing/Brand Manager
Main Purpose of Job: To drive sustainable and profitable growth of a Brand or Brand portfolio through relevant I&R and Communication strategies;
Qualifications:
- University degree or above in Marketing or related major;
- At least 3 years working experience in Marketing/Trade Marketing, preferable in FMCG;
- Understanding of Food Beverages / FMCG business, familiar with Canton culture;
- Basic knowledge in Market research and media tactics;
- Basic knowledge in Logistics and Basic production terminology, Finance terminology, P&L and SPC
- Good Command of English & MS Office, fluent in oral and written English
Main Responsibilities:
- Enforce development and implementation of marketing plans including fundamental market and category research, advertising and promotion, research and product development, packaging and product cost reductions;
- Ensure brand sales volume and profit growth opportunities are maximized by determining imaginative and effective marketing strategies and business plans;
- Works within and maintain marketing control systems including business planning processes, expense tracking, market monitoring, forecasting, monthly meeting etc.;
- Brand ownership, brand equity building in Nestle way;
- Initiates and manages programs and/or assigned projects on a timely basis that complement approved strategies;
- Maintains effective communication by providing support and where appointed leadership, direction and advice to the principle and all internal and external (e.g. Advertising agency, research suppliers, designers)
Position: Assistant Branding Manager
Department: Marketing
Location: Beijing
Direct Report: Marketing/Brand Manager
Main Purpose of Job: To drive sustainable and profitable growth of a Brand or Brand portfolio through relevant I&R and Communication strategies;
Qualifications:
- University degree or above in Marketing or related major;
- At least 3 years working experience in Marketing/Trade Marketing, preferable in FMCG;
- Understanding of Food Beverages / FMCG business, familiar with Canton culture;
- Basic knowledge in Market research and media tactics;
- Basic knowledge in Logistics and Basic production terminology, Finance terminology, P&L and SPC
- Good Command of English & MS Office, fluent in oral and written English
Main Responsibilities:
- Enforce development and implementation of marketing plans including fundamental market and category research, advertising and promotion, research and product development, packaging and product cost reductions;
- Ensure brand sales volume and profit growth opportunities are maximized by determining imaginative and effective marketing strategies and business plans;
- Works within and maintain marketing control systems including business planning processes, expense tracking, market monitoring, forecasting, monthly meeting etc.;
- Brand ownership, brand equity building in Nestle way;
- Initiates and manages programs and/or assigned projects on a timely basis that complement approved strategies;
- Maintains effective communication by providing support and where appointed leadership, direction and advice to the principle and all internal and external (e.g. Advertising agency, research suppliers, designers)
职能类别： 产品/品牌经理 产品/品牌专员
关键字： 品牌主管 品牌经理
公司介绍
广州冷冻食品有限公司隶属于雀巢全球集团。
雀巢公司成立于1866年，总部位于瑞士韦威，是全球知名的食品饮料公司，产品涉及乳制品、婴幼儿配方奶粉、早餐谷物、咖啡、冰淇淋、巧克力、糖果、瓶装水、饮料、冷冻食品、调味品、宠物食品、健康科学、皮肤健康等领域。在中国，雀巢还通过太太乐、银鹭、徐福记、大山、豪吉等本地品牌为消费者提供优质产品。
雀巢冰淇淋（广州冷冻食品有限公司）是雀巢集团在中国其中一个重要的业务单元。我们是一个充满乐趣和愉悦享受的精***。在中国，我们的品牌使命是以品质优良、品种丰富的冰淇淋产品，为广大消费者带来唇齿之间的愉悦清新体验和营造欢乐轻松的休闲时光。我们持之以恒地在每一个消费者体验阶段，创造新的惊喜来满足中国消费者不断变化的需求。
雀巢始终坚信人的因素至关重要。因此，我们提供的不仅仅是一份工作，也是一个长期的职业生涯发展，不仅仅是一份理想的职业，更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。加入雀巢，与我们一起开拓更广阔的市场、创造更辉煌的职业。雀巢
雀巢公司成立于1866年，总部位于瑞士韦威，是全球知名的食品饮料公司，产品涉及乳制品、婴幼儿配方奶粉、早餐谷物、咖啡、冰淇淋、巧克力、糖果、瓶装水、饮料、冷冻食品、调味品、宠物食品、健康科学、皮肤健康等领域。在中国，雀巢还通过太太乐、银鹭、徐福记、大山、豪吉等本地品牌为消费者提供优质产品。
雀巢冰淇淋（广州冷冻食品有限公司）是雀巢集团在中国其中一个重要的业务单元。我们是一个充满乐趣和愉悦享受的精***。在中国，我们的品牌使命是以品质优良、品种丰富的冰淇淋产品，为广大消费者带来唇齿之间的愉悦清新体验和营造欢乐轻松的休闲时光。我们持之以恒地在每一个消费者体验阶段，创造新的惊喜来满足中国消费者不断变化的需求。
雀巢始终坚信人的因素至关重要。因此，我们提供的不仅仅是一份工作，也是一个长期的职业生涯发展，不仅仅是一份理想的职业，更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。加入雀巢，与我们一起开拓更广阔的市场、创造更辉煌的职业。雀巢
联系方式
- Email：Meijie.Lin1@cn.nestle.com
- 公司地址：地址：span经济技术开发区 永和开发区 永顺大道 新丰路9号