职位描述：
 

Purpose
& Overall Relevance for the Organization:

To
develop and drive projects in building adidas brand, tracking brand image, and
supporting GCA strategy development

Key Responsibilities:

Planning

1. Develop the annual plan for
   marketing research projects based on marketing plan of adidas

2. Communicate with marketing team
   to understand the research needs

3. Fine-tune the research plan to
   better support Sport Performance products and marketing activities

4. Update the plan on a quarterly
   basis

5. Plan other research /
   consulting projects based on strategic direction from management team

Management

• Manage consulting / research
  projects to build, protect, anchor adidas brand, and support strategy
  development

• Design, track and evaluate all
  the projects including but not limited to

• Brand image and competency
  tracking

• Consumer satisfaction

• Marketing intelligence

• Product launch test

• Consumer market size and market
  share research

• Communicate with agencies and
  ensure a smooth and efficient implementation of the projects

• Co-ordinate all launches of
  relevant projects with related departments

• Maintain and co-ordinate
  processes with related departments and ensure timely communications around the scope and deliverables of the
  projects

• Evaluate the projects and work
  out action plans to improve the planning or implementation of the consulting /
  research projects

Financial

1. Design the consulting /
   research working budget proposal

2. Maximize use of the budget

3. Ensure appropriate and ethical
   use of budget

4. Ensure information requirement
   for Finance Dept, and that all financial information provided is accurate,
   timely, and properly formatted

Systems and Processes

1. Design a progress report
   process to track planned projects

2. Implement control systems to
   guarantee high level of integrity

3. Implement and maintain
   reporting processes to management team

Requisite Education and Experience / Minimum Qualifications:

1. Functional – Over 5 years of
   proven marketing research experience at a research firm

2. Industry – Market research firm
   / brand company with a focus on sports wear / apparel / FMCG

3. Exposure – Research, sports,
   marketing, trade marketing

4. Bachelor's Degree in business
   related discipline is required

• Outlook – basic

• Word – advanced

• Excel – advanced

• PowerPoint – advanced

• Fluent in English and Mandarin (written and
  spoken).

IMPOSSIBLE IS NOTHING
没有不可能

adidas Group
For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country in the world. As a company, we are organized around our biggest businesses and best-known brands: adidas, Reebok and TaylorMade-adidas Golf. Each speaks to consumers in its own unique way – whether in team sports, individual expression, lifestyle or recreation. Together, they remain united in sport.
The group’s headquarters is in Herzogenaurach, Germany, from which activities of the company and its more than 150 subsidiaries are directed. As of December 31, 2006, the adidas Group had employed 26,376 people.
Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity
80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着顶尖水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。至2006年年底，全球员工总数达到26,376人。
我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces. In addition, adidas is proud to be a partner of the 2008 Beijing Olympics and also the Chinese National Volleyball Team.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。此外阿迪
达斯已经成为2008年北京奥运会合作伙伴及中国国家排球队的新合作伙伴。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。