东莞招聘

职位描述：
 

adidas
Originals Flagship Store Introduction:

The new Originals flagship stores bring the brand and
retail experience much closer together, creating true beacons for the beloved
trefoil. The flagship stores have a high degree of local relevance and take
their inspiration from the neighbourhood, which is the beating heart of
Originals and the source for the world’s originality.

Originals was the first brand to bring the style and
spirit of sport to the streets. It was the ？rst to bridge the divides between courts and
streets, between tribes and between cultures. Its past is huge. Its
achievements are amazing. And a whole
generation of global youth has been included along the way.

The flagship stores re-enforce the connection to the
local streetwear audience and trend setters. They re-enforce Originals as the
pioneering steertwear brand.

The best of the best of Originals will be showcased
through the flagship stores, including the most exciting collaborations, the
latest sneaker highlights and many limited editions. The store experience will
be elevated through events, strong and bold brand activations, artist
cooperations, and experimental zones.

Purpose
& Overall Relevance for the Organisation:

The Retail Activation Expert position is a new and
unique role created specifically for the adidas Originals flagship store
concept.

The flagship stores have a high degree of local
relevance and take their inspiration from the neighbourhood, which is the
beating heart of Originals and the source for the world’s originality. The
flagship stores re-enforce the connection to the local streetwear audience and
trend setters. They re-enforce Originals as the pioneering streetwear brand.

The best of the best of Originals will be showcased in
the flagship stores, including the most exciting collaborations, the latest
sneaker highlights and many limited editions. The store experience will be
elevated through events, strong and bold brand activations, artist
cooperation’s, and experimental zones.

The Activation Expert will develop an in-store
connection between the consumer retail experience and the brand of the beloved
Trefoil. Through best in class retail activation & marketing initiatives
this role will be pivotal in driving the vision & future of the adidas
Originals brand.

Key
Responsibilities:

• Ensure that the flagship store activation program
  comes to life each season in line with the product and brand stories – includes
  window execution, visual merchandising, in-store communication, events, etc.

• Create content relevant to the Originals
  brand and the flagship store.

• Drive the elements of neighbourhood and community
  connectivity within the flagship store by networking with local shops and
  establishing relationships with key consumers and influencers.

• Organize and host events both in- and out-of
  store.

• Be a knowledge expert on both the streetwear scene and
  the Originals brand (past, present and future), and develop methods to share
  this knowledge with the other flagship staff.

• Serve as a cultural beacon within the
  flagship store; this roll will not have a direct focus on selling product.

• Engage and inspire the flagship staff, consumers and
  community on the Originals brand.

  
  

  Knowledge, Skills
  and Abilities:

• 
  

Visual communicator and storyteller – an eye for
capturing content in an Originals way.

• Good copywriter using the target consumer’s tone of
  voice.

• Social influencer and early adopter / native of social
  media.

• Part of the city′s streetwear culture.

• Connected with a large and relevant contact book
  of influencers.

• Knowledge expert about the street wear scene, adidas
  Originals brand and the respective flagship city.

• Passion for the Originals brand and enthusiasm/energy
  for activation.

• Ideas focused, complemented with organizational and
  project management skills.

• Creative and innovative.

• Fluent in local language and proficient English.

• Knowledgeable in MS Office.

  Requisite
  Education and Experience / Minimum Qualifications:

• University degree in marketing and sales or equivalent
  professional experience.

• Minimum 3 years of retail and/or retail marketing
  experience.

• In-store retail experience is a plus.

• Experience of relevant PR / marketing / events is an
  advantage.

IMPOSSIBLE IS NOTHING
没有不可能

adidas Group
For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country in the world. As a company, we are organized around our biggest businesses and best-known brands: adidas, Reebok and TaylorMade-adidas Golf. Each speaks to consumers in its own unique way – whether in team sports, individual expression, lifestyle or recreation. Together, they remain united in sport.
The group’s headquarters is in Herzogenaurach, Germany, from which activities of the company and its more than 150 subsidiaries are directed. As of December 31, 2006, the adidas Group had employed 26,376 people.
Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity
80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着顶尖水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。至2006年年底，全球员工总数达到26,376人。
我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces. In addition, adidas is proud to be a partner of the 2008 Beijing Olympics and also the Chinese National Volleyball Team.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。此外阿迪
达斯已经成为2008年北京奥运会合作伙伴及中国国家排球队的新合作伙伴。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。