Associate Expert, Consumer evaluation, Qualitative
欧莱雅（中国）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-10-18
- 工作地点：上海-浦东新区
- 工作经验：5-7年经验
- 学历要求：本科
- 职位类别：化妆品研发 市场分析/调研人员
职位描述
职位描述：
Overall Responsibilities
Independently coordinate and proactively implement consumer qualitative studies to at each phase of product development to guide formulation and acquire knowledge on consumer perception and behavior.
- Propose qualitative consumer tests protocols and methods to Lab with optimized cost and leading time
- Supervise the operational implementation of tests. Ensure to match project objectives and compliance with L’Oréal standard with high quality
- Ensure consumer understanding/insights are well captured and translated into superior product design. Communicate to stakeholders with clear conclusion & consumers insights.
- Lead cross-disciplinary projects while sharing experience in a given field proactively.
- Enable to initiate the synthesis of the consumer insights & product evaluation consolidating the learnings via desk research, market trends, previous study.
- Share know-how and expertise and help colleagues, trainees, juniors with a range of research programs and projects
- Assist the manager in daily management within the team (key contact for some assignments or actives. etc.)
- Propose & promote new methods of consumer evaluation through the support of internal team or external agency. Develop and streamline creative protocols, methods, expertise to meet fast product innovation needs.
- Approach & coach new agency to ensure it complies with L’Oréal standard and bring best practice of test.
Skills & Experience
- At least 6-7 years qualitative consumer research experience especially on IDI, FGD, workshop moderation and reporting, strongly preferred as is experience working in cosmetics or product testing.
- Creative in approach and mindset especially on qualitative & design thinking methods
- Strong communication & presentation skill with clear explication of design, report and consumer insight.
- Able to develop new technologies of consumer research and new agency training
- Experience with digital research methods and enable to leverage digital approaches on product evaluation and connect with consumers in real life.
- Strategic thinker and problem solver: Ability to go beyond the “What?” to provide actionable, meaningful insights.
- Achieves high levels of productivity by managing time, priorities, and personal effort.
- Quantitative research experience is a plus
- Fluent in Chinese & English
Overall Responsibilities
Independently coordinate and proactively implement consumer qualitative studies to at each phase of product development to guide formulation and acquire knowledge on consumer perception and behavior.
- Propose qualitative consumer tests protocols and methods to Lab with optimized cost and leading time
- Supervise the operational implementation of tests. Ensure to match project objectives and compliance with L’Oréal standard with high quality
- Ensure consumer understanding/insights are well captured and translated into superior product design. Communicate to stakeholders with clear conclusion & consumers insights.
- Lead cross-disciplinary projects while sharing experience in a given field proactively.
- Enable to initiate the synthesis of the consumer insights & product evaluation consolidating the learnings via desk research, market trends, previous study.
- Share know-how and expertise and help colleagues, trainees, juniors with a range of research programs and projects
- Assist the manager in daily management within the team (key contact for some assignments or actives. etc.)
- Propose & promote new methods of consumer evaluation through the support of internal team or external agency. Develop and streamline creative protocols, methods, expertise to meet fast product innovation needs.
- Approach & coach new agency to ensure it complies with L’Oréal standard and bring best practice of test.
Skills & Experience
- At least 6-7 years qualitative consumer research experience especially on IDI, FGD, workshop moderation and reporting, strongly preferred as is experience working in cosmetics or product testing.
- Creative in approach and mindset especially on qualitative & design thinking methods
- Strong communication & presentation skill with clear explication of design, report and consumer insight.
- Able to develop new technologies of consumer research and new agency training
- Experience with digital research methods and enable to leverage digital approaches on product evaluation and connect with consumers in real life.
- Strategic thinker and problem solver: Ability to go beyond the “What?” to provide actionable, meaningful insights.
- Achieves high levels of productivity by managing time, priorities, and personal effort.
- Quantitative research experience is a plus
- Fluent in Chinese & English
职能类别： 化妆品研发 市场分析/调研人员
关键字： qualitative research, product test, market insights, 定性研究
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email：shailyn.wang@loreal.com
- 公司地址：湖北省宜昌市西陵经济开发区西湖路18号 (邮编：204000)