500强德资医药Digital Marketing Supervisor
万宝盛华企业管理咨询(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:中介服务
职位信息
- 发布日期:2017-08-08
- 工作地点:上海
- 招聘人数:1人
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1.5-2万/月
- 职位类别:网站营运经理/主管 产品/品牌主管
职位描述
职位描述:
1.Develop local digital marketing strategy and programs, aligned with business objectives, messaging and corporate brand standards as well as follow internet best practices
制定数字营销策略和计划,使之与业务目标、总部品牌策略相一致
2.Management of digital approaches and tactics: Website, Intranet,EDM, SMS, PPC, SEO, social Media and master related Technology
管理和维护数字营销相关的渠道和工具,包括但不限于:网站、内网、EDM、短信、竞价排名、搜索引擎优化、社交媒体等
3.Identify both short and long term approaches and digital initiatives for Sales support/leads generation, key customer segments and business units, potential education which will grow customer acquisition, retention and cross “sell”
发展各类短期和长期的数字营销手段,通过扩大客户营销,针对终端客户(医生、护士和患者)的需求进行内容营销,达成业务目标
4.Coordinate online campaigns and customer/patient club, work with Business Unit/department for best digital practice
负责线上项目的市场推广,配合业务部门开展数字营销工作
5.Management vendor relationships for digital activities
维护供应商关系
6.Other duties as assigned as marketing communication support including offline events and public relationship and digitalized materials
作为市场传播支持协助线下活动,公共关系和数字化材料
7.Intensive internal and external communication and cooperation
密集的内外各部门的沟通协调与合作
任职要求:
Bachelor and above degree in marketing, business or related major
大学本科及以上学历,市场营销,商务或相关专业
3-5 working experience in digital MKT, B2B digital experience is preferred
3-5年B2B数字营销相关经验优先
Targeted oriented, creative and passionate
目标导向,富有创造力和激情
Strong communication skill and good copy write skill
优秀的沟通技巧和较强的文案功底
Personal leadership and ownership
主动性强;极强的责任感
Understands marketing of Medical device
了解医疗器械市场
General knowledge on hemodialysis products, target segments, customer attributes and terminologies, or quick learner on medical knowledge
对血液透析产品及其目标市场细分,客户属性和术语有基本了解,或对这些知识能够快速学习掌握
Strategic sense/understanding capability to support comprehensive marketing
有能够支持综合营销的战略思考的能力
Good spoken and written English
良好的英文沟通与书写能力
举报
分享
1.Develop local digital marketing strategy and programs, aligned with business objectives, messaging and corporate brand standards as well as follow internet best practices
制定数字营销策略和计划,使之与业务目标、总部品牌策略相一致
2.Management of digital approaches and tactics: Website, Intranet,EDM, SMS, PPC, SEO, social Media and master related Technology
管理和维护数字营销相关的渠道和工具,包括但不限于:网站、内网、EDM、短信、竞价排名、搜索引擎优化、社交媒体等
3.Identify both short and long term approaches and digital initiatives for Sales support/leads generation, key customer segments and business units, potential education which will grow customer acquisition, retention and cross “sell”
发展各类短期和长期的数字营销手段,通过扩大客户营销,针对终端客户(医生、护士和患者)的需求进行内容营销,达成业务目标
4.Coordinate online campaigns and customer/patient club, work with Business Unit/department for best digital practice
负责线上项目的市场推广,配合业务部门开展数字营销工作
5.Management vendor relationships for digital activities
维护供应商关系
6.Other duties as assigned as marketing communication support including offline events and public relationship and digitalized materials
作为市场传播支持协助线下活动,公共关系和数字化材料
7.Intensive internal and external communication and cooperation
密集的内外各部门的沟通协调与合作
任职要求:
Bachelor and above degree in marketing, business or related major
大学本科及以上学历,市场营销,商务或相关专业
3-5 working experience in digital MKT, B2B digital experience is preferred
3-5年B2B数字营销相关经验优先
Targeted oriented, creative and passionate
目标导向,富有创造力和激情
Strong communication skill and good copy write skill
优秀的沟通技巧和较强的文案功底
Personal leadership and ownership
主动性强;极强的责任感
Understands marketing of Medical device
了解医疗器械市场
General knowledge on hemodialysis products, target segments, customer attributes and terminologies, or quick learner on medical knowledge
对血液透析产品及其目标市场细分,客户属性和术语有基本了解,或对这些知识能够快速学习掌握
Strategic sense/understanding capability to support comprehensive marketing
有能够支持综合营销的战略思考的能力
Good spoken and written English
良好的英文沟通与书写能力
职能类别: 网站营运经理/主管 产品/品牌主管
公司介绍
万宝盛华大中华有限公司,1997年服务启航于香港和台湾。迄今服务覆盖上海、北京、广州、深圳等逾20座直营城市。我们的大股东万宝盛华全球(ManpowerGroup Inc. NYSE:***)是全球人力资源解决方案领导者,拥有70年服务经验。凭借万宝盛华全球的声誉及行业经验,万宝盛华大中华深耕本土20余年。2015年,万宝盛华大中华战略联盟中信产业基金,总部落地上海,服务网络覆盖两岸三地130余城市逾两万家企业。我们始终致力于释放人才的发展潜能,凭借灵活用工、人才寻猎、招聘流程外包、人才管理及培训发展等人力资源综合解决方案,广受业界赞誉,屡次荣膺“亚太人力资源领军企业”。
联系方式
- Email:manpowerrecruiting@163.com
- 公司地址:华苑产业园海泰大道