东莞 [切换城市] 东莞招聘东莞市场/营销招聘东莞产品/品牌经理招聘

Assistant Brand Marketing Manager

联合利华中国有限公司上海分公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2017-07-27
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:1.2-1.8万/月
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
Position: Assistant Brand Marketing Manager
Department: Foodsolutions China
Location: Shanghai

1. Place in the organization
Marketing of Foodsolutions China.

2. Reporting relationship
Brand Marketing Manager

3. Job objectives
New position to support Brand Marketing team in growing existing portfolio savoury and dressing.

4. Main duties and responsibilities

? Implement Category strategy and key initiatives including content development.
? Support innovation/renovation launch and develop a robust deployment plan, including insight, idea generation and concept development to build impactful brand in China market;
? Manage product portfolio mix, including regular business performance tracking and category monitoring (internal performance & external market), develop in-depth understanding of regional markets – the business environment in which the brands compete including category segments and channels, and be an expert of owned category
? Actively provide insights to category strategy and responsible for insights that contribute to development of first class category mixes;
? Support Channel, CRM, CPU & trade activities.
? Closely work with trade marketing and sales team to ensure land project properly in the market.

5. Contacts arising from the job

? Work closely with Cluster Marketing, Supply Chain, Channel Marketing, Marketing Communication, Customer Development, Central TM, chef team from Foodservice China, and Commercial and supply chain.

6. Key characteristics of the most possible fulfilled candidate

? Solid Marketing Experience with Passion for growth

7. Experience requirement for job

? At least 3 years hands on experience in marketing
? Food industry marketing experience will be added advantage.

8. Competency

? Passion for food, passion for growth
? Logical thinking
? Problem solving and analysis
? Self-motivation
? Team work


9. Skill
? Bachelor degree, business related a plus.
? 3-6 years marketing experiences in FMCG, experience in Food Services industry is preferred.
? With excellent track record in innovation rollouts and flawless launch management.
? Strategic thinking and good communication and influencing skill and Solution oriented;
? Able to work independently and under pressure;
? Fluent English in writing and reading.

职能类别: 产品/品牌经理

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公司介绍

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天,在全世界,人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖,我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商,也是全球***的洗涤、洁肤和护发产品生产商之一。在中国,我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时,我们努力保持与当地社会的交流,关心当地社会的发展,重视当地人才的培养。我们热忱期待您的加入!
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!

联系方式

  • Email:scott.gu@unilever.com
  • 公司地址:地址:span北京