(BV-CPS-SL) Strategic Marketing Manager
Bureau Veritas 必维申美商品检测(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:合资
- 公司行业:检测,认证
职位信息
- 发布日期:2019-11-12
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展经理 市场分析/调研人员
职位描述
Objectives:
- Support the management to identify new market, new segment within electrical and softline product scope to support the growth plan
- Lead marketing strategy and tactic proposal pro-actively
Duties & Responsibilities:
- Demand analysis that include (but not limited to)
o Market research (total market and addressable market size estimation and its trend)
o Product research (industry move, innovation trend, region of R&D vs. region of production)
o Final consumer trend analysis by region
o Entry barrier (regulation, recognition, competition)
o Exist client and potential new one analysis (market share analysis, client interview)
o Market segmentation
o Prioritization the opportunities
o Supply chain analysis (decision process, influencer, decision maker)
- Offer analysis
o Competitor environment (offer analysis by service proposal, price, value proposal)
o 4P analysis
- Strategy and tactic recommendation
- Service launch and land (action plan, follow up)
- Manage all phases of research above, with the following day-to-day responsibilities:
- Use any external-internal data source to build up strategy rational
- Develop project plans
- Analyze and interpret quantitative and qualitative research findings and provide insightful reports and presentations with compelling “stories” and points of view (as opposed to just data and information) to inform business decisions
- Present research findings to Manager teams and be able to explain the implications for our business as and when required
Skills and Requirements:
- Proven project management skill and strong ownership: well know & maximize each function’s strength. Capability to manage multi projects in systematic manner (taskforce, reviews, measurement and tracking) based on integrated, innovative and impactful criteria
- Constructive Communication: appreciate/encourage different opinion in positive way, facilitate agreement in constructive way,.
- Solid understanding of Asia testing market and its dynamics is a plus.
- Strategic thinking with the ability to influence and mobilize internal & external resources.
- Excellent written and oral Chinese & English skills.
- 5 years marketing related working experience, multinational company preferred, including but not limited to service industry
- Bachelor degree or above, preferably in Marketing or related field
职能类别:市场/营销/拓展经理市场分析/调研人员
公司介绍
2014 年营业额: 41.7亿欧元 66,500 名员工, 14000 个办公室和实验室, 遍布140 个国家, 400000 客户八大业务均居全球领先地位,获得900 多个专业资质和国家认可资质, 必维国际检验集团是泛欧证券交易所(巴黎)的一家上市公司(股票代码:BVI)
Created in 1828, Bureau Veritas is a global leader in Testing, Inspection and Certification (TIC), delivering high quality services to help clients meet the growing challenges of quality, safety, environmental protection and social responsibility.
联系方式
- Email:Tina.yu@cn.bureauveritas.com
- 公司地址:上海市闵行区光华路&光中路,松江区莘砖公路 (邮编:201108)